4 Things To Consider About The TikTok Ban In January
As 2025 Looms, Should Brands Still Bet On TikTok? The clock is ticking, and U.S. brands are staring down a critical decision: stick with TikTok, the short-form video juggernaut that has revolutionized digital marketing, or start hedging their bets. Recent legal developments have added urgency to the discussion. Read on for our advice on navigating […]
Power Up: How to Write Alt Text Effectively for Social Media
As marketers, we need to keep in mind the fact that blind and visually impaired people use social media too. They use it for the same reasons sighted people do — to connect with others, keep up with trends and current events, and share opinions and experiences with the world. As social media professionals, we strive […]
Power Up: The Art of Asking Curious Questions
Asking questions is something we all know how to do, but rarely work to get better at. When asked by our President and Chief Growth Officer Stephanie Schafer to give an all-agency presentation on asking questions, I blushed. Me?! I didn’t think I had a unique perspective to share on the topic. But like all […]
Decoded: Niche Creators To Partner With This Holiday Season
You don’t need a celebrity partner to break through the noise this holiday season. Compared to posts from public figures, niche creators drive higher engagement rates and the cost of content can be a fraction of the investment needed to partner with A-list talent. But how do you find the niche needle in the holiday […]
Decoded: Social-First Bets For Holiday Planning
Tell me you’re in Marketing, without telling me you’re in Marketing…#ChristmasInJuly. We know holiday planning is in full swing and now is the time to make your holiday social media wishlist…and check it twice. Whether you’re looking to engage your audience in an ownable way or create content to inspire your followers, planning your holiday […]
Decoded: Juneteenth and Fourth of July
As summer heats up, we’re already thinking about important evergreen content moments requiring advanced social content planning. In case you’re asked, “What are we posting for July 4th?” or, “Are we saying anything about Juneteenth on social?” Here’s the download. First and foremost, time and your company’s commitment are critical considerations. If you don’t already […]
The Social Lights Named Two-Time Winner and Gold and Silver Honorees at the 16th Annual Shorty Awards
NEW YORK, MAY 24, 2024 – The Social Lights took home multiple awards and honoree recognition at the 16th Annual Shorty Awards. Accolades include overall category Winner for Gushers and Fruit By The Foot in the Rebrand Campaign Category, overall category Winner for Totino’s in the overall Instagram Presence category, Gold Honoree for Totino’s in […]
