What’s The Latest On Threads Vs. X?
Threads just crossed 400 million monthly users. That milestone puts Meta’s text-first platform firmly in the spotlight, and back into the comparison game with X (formerly Twitter), with its 1.5 billion monthly users. The two platforms started from the same premise: short-form, text-driven updates that fuel cultural conversations. But two years into Threads’ existence, the […]
4 Social Shifts To Reach Gen Z On Pinterest
Pinterest has officially crossed a generational milestone: Gen Z now makes up more than half of its global user base, helping the platform reach an all-time high of 578 million monthly active users in Q2 2025. For marketers, it’s a sign that Pinterest is evolving into one of the most powerful playgrounds for young trendsetters, […]
Instagram Just Launched 3 New Features. Here’s What Brands Need to Know.
Instagram just introduced three new ways to show up on the feed, the map, and beyond. We’re already seeing huge impact on content. Let’s take a look at what they are and how they might shape your next campaign. Reposts Are Here Until now, resharing content on Instagram meant sharing to Stories or relying on […]
Threads Ads Are Almost Here. Here’s What Matters Now.
Meta’s text-first platform, Threads, launched in July 2023 and has remained ad-free ever since. Nearly two years later, that’s beginning to shift. For brands keeping a close eye on where paid social is headed next, the early movement on Threads is worth watching—even if it’s not actionable just yet. Threads Ads Are Here-ish In January […]
Win 2025 Prime Day With Social-First Planning
Why Prime Day Still Packs A Punch Amazon Prime Day (happening July 15–16 this year) isn’t just about flash deals—it’s a full-blown digital commerce holiday. With brands like Samsung, Apple, Procter & Gamble, and Unilever collectively pouring hundreds of millions into paid media, the opportunity for breakthrough is massive—but so is the noise. And when […]
TikTok Ban Countdown: 3 Things We Love & 3 Things We Want to Change
As a social-first agency, we’ve seen firsthand how much TikTok has shaped the way we connect, create, and consume. With the platform’s next ban deadline looming on April 5, all signs point to a potential sale rather than another full-on ban, but nothing’s certain yet. When TikTok temporarily went dark earlier this year, it left […]
Decoded: Social-First Bets For A White Lotus Summer
When The White Lotus drops a new season, it doesn’t just entertain – it inspires. Season 3 landed in Thailand and, once again, has sparked a full-on cultural ripple effect that fills feeds each Monday. From resortcore fashion to digital detox retreats, this summer’s hottest trends are channeling the show’s luxe, yet unhinged energy. So […]
Spring Forward With New Social Media Platform Features
Fresh features are blooming this season! We’re seeing 4 new social media features that could spring business forward. Don’t worry, we broke them down into what they are, what your business can do with them, and why it’s useful. This is a great opportunity to test and experiment on social media and see what hits […]
What Happens If TikTok Gets Bought? Breakdown of Potential Buyers
Time is running out for TikTok. In just days, on April 5, the popular video app faces a ban in the U.S. unless a deal is struck to sell its American operations to a domestic owner. This looming deadline has created an atmosphere of urgency and uncertainty for creators, brands, and users alike. Senators are […]
TikTok’s Ban Extension Ends in Early April
We last talked about the TikTok ban on January 22nd, one day after Trump issued an executive order extending the potential ban of the platform. In that post, we covered user sentiment and potential options for brands. Since then, there have been significant developments in this story. Come along! Social Platforms Preparing to Catch TikTok’s […]
