TikTok’s U.S. Shake-Up: What Marketers Should Do Now

The Latest U.S. TikTok users will have to download and use a new U.S. app. If the migration goes smoothly, your current TikTok approach can hold steady. If not, be ready to pivot as if the app were banned. A Wall St. Journal report this week points to a framework that shifts control of TikTok’s […]