4 Social Shifts To Reach Gen Z On Pinterest
Pinterest has officially crossed a generational milestone: Gen Z now makes up more than half of its global user base, helping the platform reach an all-time high of 578 million monthly active users in Q2 2025. For marketers, it’s a sign that Pinterest is evolving into one of the most powerful playgrounds for young trendsetters, […]
Instagram Just Launched 3 New Features. Here’s What Brands Need to Know.
Instagram just introduced three new ways to show up on the feed, the map, and beyond. We’re already seeing huge impact on content. Let’s take a look at what they are and how they might shape your next campaign. Reposts Are Here Until now, resharing content on Instagram meant sharing to Stories or relying on […]
Summer Influencer Partnerships We Love
The temps aren’t the only thing heating up; brands are bringing the energy this season with influencer campaigns that punch above their weight. We’re spotlighting three recent standouts that prove just how far smart strategy, cultural fluency, and creative execution can take you. Pinterest x Chamberlain Coffee Pinterest teamed up with Gen Z favorite Emma […]
Social-First Insights Your Back-To-School Campaign Might Be Missing
While it might feel like summer is peaking, back-to-school is already dominating the conversation, and consumers aren’t slowing down. In 2024, #BacktoSchool mentions rose more than 720% year-over-year, surging in late August and early September (Source: Meltwater). This year’s trajectory is tracking even higher. For brands, the lesson is clear: back-to-school is more than a […]
Songs Of Summer: Now Trending In Instagram’s Music Library
As summer vibes ramp up on Instagram, there’s a new trending audio every day. But don’t fret, here are 7 songs that are currently trending with less than 100K uses, which means that each track is a fresh chance for brands to resonate with a mix of communities. Before you tap, “use audio,” remember these […]
In the Age of AI, Humanity Is the Competitive Edge: Takeaways from Cannes Lions 2025
Welcome to the Croisette Over four whirlwind days, our Founder and CEO, Emily Pritchard, experienced the full scope of Cannes: brand activations, product demos, C-suite panels, villa dinners, and unplanned conversations in line for events. What stood out most wasn’t only the advancement of tech in our industry, but more importantly, the people using it […]
Decoded: LGBTQ+ Creators Cultivating Communities of Joy
When it comes to LGBTQ+ creators, their impact on social media is undeniable. With their authenticity and creativity, they’re not only building loyal, engaged communities but also driving meaningful connections. These creators are shaping the digital space by creating joyful, inclusive environments where their audiences feel seen, heard, and celebrated. We’ve compiled a list of […]
Trial Reels: The Instagram Feature That’s Changing How We Test, Learn, And Win
In the ever-evolving world of social, there’s a new feature that’s quickly earning its place in our playbooks. It’s called Trial Reels, and if you haven’t used it yet, you’ve probably scrolled past one without even realizing. Here’s why we’re paying attention. What Are Trial Reels, Exactly? Launched quietly by Instagram in December 2024, Trial […]
Behind The Content: How Fruit Roll-Ups Created A Look Inspired By The Met Gala
Met Gala 2025’s theme? “Superfine: Tailoring Black Style.” A celebration of craft, culture, and style as a powerful storytelling force. As an unapologetically playful brand, Fruit Roll-Ups created a way to lean in, not sit out. Known for flipping social trends into brand love (see the TikTok ice cream hack or a play on Is […]
How to Use Trending Social Audio Without the Legal Mess
Music and social media are locked in a constant loop – what’s trending on one often fuels the other. It’s our very own digital “chicken or the egg” situation. And while audio is undoubtedly one of the biggest social elements on the scene, it can also drive brands into legal hot water – just ask […]
