TikTok Ban Countdown: 3 Things We Love & 3 Things We Want to Change
As a social-first agency, we’ve seen firsthand how much TikTok has shaped the way we connect, create, and consume. With the platform’s next ban deadline looming on April 5, all signs point to a potential sale rather than another full-on ban, but nothing’s certain yet. When TikTok temporarily went dark earlier this year, it left […]
What Happens If TikTok Gets Bought? Breakdown of Potential Buyers
Time is running out for TikTok. In just days, on April 5, the popular video app faces a ban in the U.S. unless a deal is struck to sell its American operations to a domestic owner. This looming deadline has created an atmosphere of urgency and uncertainty for creators, brands, and users alike. Senators are […]
TikTok’s Ban Extension Ends in Early April
We last talked about the TikTok ban on January 22nd, one day after Trump issued an executive order extending the potential ban of the platform. In that post, we covered user sentiment and potential options for brands. Since then, there have been significant developments in this story. Come along! Social Platforms Preparing to Catch TikTok’s […]
Brands That Got Weird During The Big Game
No matter which team you were rooting for last night, chances are you tuned into social media in between the downs and commercial breaks. And while there wasn’t much competition happening on the big screen, brands were competing for attention on the second screen (ahem, mobile devices). We’re here to bring some highlights from the […]
3 Brands With Unexpected Valentine’s Day Campaigns On Social
Love is in the air! So we’re sharing three brands we love from our feeds that prove that the best Valentine’s Day campaigns go beyond tradition and invite audiences to join in on the fun. From interactive activations to unexpected collaborations, these campaigns capture engagements and hearts. Let’s explore the key takeaways that can help […]
TikTok Banned, then Unbanned: What’s Next for Brands?
The recent TikTok ban sent shockwaves across social media, igniting emotional responses from the media, creators and users alike. We engaged in social listening for 96 hours leading up to and after the ban. With uncertainty surrounding the platform’s future, here are a few considerations brands should keep in mind. How Did Users Feel About […]
TikTok Ban: What Happens Next?
It’s been 13 days since President Joe Biden signed the bill passed by both the House and Senate that pertains to the infamous “TikTok Ban.” Do we think there’s a world where Americans aren’t using TikTok? Not likely, but social platforms evolve. That’s the nature of the social media business. So whether TikTok goes away […]
Social Media Week 2024 Takeaways
From generative AI to the creator economy and that impending TikTok ban, we know it can be daunting to keep everything top-of-mind when you work at the speed of social. So, when we were given the opportunity to take some purposeful time away from the endless scrolling and hear from the top movers and shakers […]
Everything You Need to Know About the TikTok Ban
What happened? The House voted Wednesday, March 13 to pass legislation that could potentially ban TikTok in the U.S. This bill is intended to pressure TikTok’s China-based owner, ByteDance, to divest the app. Both Democrats and Republicans have raised concerns about the Chinese government’s ties to ByteDance and their purported access to U.S. user data. […]
