Status Update: Q3 Social Media Trends

Hello, and welcome to the third of four installments of Status Update in 2017, our quarterly trend report. We know how hard it is to keep up with all the updates and changes in social media. That’s why every 3 months, we put together this handy report, detailing all the key themes, updates, and announcements […]

Status Update: Recapping Social Media in Q1

Social media platforms came out firing in Q1 with major announcements that are sure to make waves across social media over the coming months. From Facebook launching copycat features in its ongoing quest to be everything for its users, to the marketing world converging on social media, marketers will (or at least should) start reevaluating […]

Social Media Strategist Catherine Engel Dishes On Analytics

Digital and social media strategist Catherine Engel knows her way around analytics and reporting, so lucky for The Social Lights CMTP class, she offered plenty of wisdom on the topic. Engel’s presentation aimed to give students an understanding of the role of analytics for digital and social media, as well as types of metrics and […]

Just in Time for the Holidays!

A Special Announcement from the elves at The Social Lights™ Ok, we realize it is a bit early to start celebrating the holidays. But we just can’t help it. 2 GINGERS IRISH WHISKEY™ launched in Twin Cities liquor stores last week, just in time for the holidays! Take a minute (ok, we lied, 1.5 minutes) […]