The Social Lights x Hot Tea Installation

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We collaborated with Hot Tea (Eric Rieger) a Minneapolis-based contemporary artist who uses yarn and non-destructive materials in public and private spaces, to commission this custom, jaw-dropping installation in our North Loop Minneapolis office.

From London to Berlin, New York to Los Angeles, Hot Tea has gained widespread recognition for his innovative use of brightly colored yarn strands as a medium through large and small-scale installations worldwide.

When we reached out to him for this special project, he was thrilled to collab. The result is a unique suspension piece that is directly inspired by our brand iconography and color palette.

It’s best enjoyed in-person (or sitting underneath!!), but here’s a short video of the installation and completed work until you get that opportunity:

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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.

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