Tips + Tricks for Managing Your Social Media Presence


Staying on top of your social media marketing efforts can be a job in itself. Thankfully, there are several software tools that you help you manage your social media presence efficiently and effectively.
A few of our favorites: – For making obese links manageable and keeping track of link click stats
Buffer – For sharing your content at optimal times to get the highest possible viewership
Sprout Social / Hootsuite / TweetDeck – Scheduling. For your sanity!
Feedly Flipboard – For managing your reading material
Google Analytics – For checking the amount of traffic driven to your blog/site from various social networks and using that information to prioritize your efforts
Statigram – For viewing Instagram on the web and digging into rich analytics
IFTTT – For triggering automatic actions between any combination of their 78 social media channels
What are we missing? Tweet us @TheSocialLights!

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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.

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