Staying on top of your social media marketing efforts can be a job in itself. Thankfully, there are several software tools that you help you manage your social media presence efficiently and effectively.
A few of our favorites:
Bit.ly – For making obese links manageable and keeping track of link click stats
Buffer – For sharing your content at optimal times to get the highest possible viewership
Sprout Social / Hootsuite / TweetDeck – Scheduling. For your sanity!
Feedly / Flipboard – For managing your reading material
Google Analytics – For checking the amount of traffic driven to your blog/site from various social networks and using that information to prioritize your efforts
Statigram – For viewing Instagram on the web and digging into rich analytics
IFTTT – For triggering automatic actions between any combination of their 78 social media channels
…What are we missing? Tweet us @TheSocialLights!