This holiday shopping season Target is promising “inspiring social media integrations.” The campaign, “My Kind of Holiday” is integrated across several digital and traditional channels in what Jeff Jones, chief marketing officer and executive vice president of Target calls, “the most digitally-enabled effort in our history.”
Checking into the early chatter around #MyKindofHoliday, we see…
Couldn’t wait to throw up my gold, Christmas desk tree from @Target #MyKindOfHoliday pic.twitter.com/KENaCSmvIG
— Melanie Ling (@menoling) November 14, 2013
“@Target: Get creative with your holiday feast. What new dish will you be cooking up this year? #MyKindOfHoliday http://t.co/3NItJZahEY”
— Christine . (@christinejx0) November 20, 2013
In addition to a solid social media holiday presence, Target is slapping social icons throughout their catalogs and newspaper inserts. These traditional media calls to act on social/digital platforms worked on me! I promptly hopped over to Pinterest to see more. But then again, I work in the digital marketing industry and LOVE Pinterest…
Pinning pays off. Spot this to shop the top 100 pins picked by you, you and you: http://t.co/usc2ZTXRmT pic.twitter.com/pmT9Xn2eD5
— Target (@Target) November 20, 2013
Which other brands are actively integrating physical store locations with social and digital channels this holiday season? Tweet us to tell us – @TheSociaLights!
And let’s not forget about ecommerce companies. How should they make the most of holiday online shopping opportunities? HubSpot has some answers for you in their latest, “Ecommerce Guide to Holiday Shopping + Marketing.” And Offerpop has 10 creative ideas on how to utilize social channels to drive sales –> “10 Ways Brands stand Out During The Holidays.”
