If You Haven’t Tried Ice Cream Wrapped in Fruit Roll-Ups Yet, Today Is Your Day


What happens when your brand goes viral on TikTok and you’re *not* on TikTok? You get on TikTok, duh. 

This is exactly what happened for our client Fruit Roll-ups when it was discovered that wrapping ice cream in a Fruit Roll-Up results in a delicious and satisfyingly crunchy treat. Thanks to smart clients, an engaged social team pulling out insights and opportunities, and quick-turn content production; the brand was able to launch and sustain a TikTok presence that fueled and propelled the momentum of the viral trend. 

Watch the TikToks and read more about our work in Ad Age: How The Fruit Roll-Ups Ice Cream TikTok Trend Influenced The Brand’s Social Strategy. 

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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.

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