What happens when your brand goes viral on TikTok and you’re *not* on TikTok? You get on TikTok, duh.
This is exactly what happened for our client Fruit Roll-ups when it was discovered that wrapping ice cream in a Fruit Roll-Up results in a delicious and satisfyingly crunchy treat. Thanks to smart clients, an engaged social team pulling out insights and opportunities, and quick-turn content production; the brand was able to launch and sustain a TikTok presence that fueled and propelled the momentum of the viral trend.
Watch the TikToks and read more about our work in Ad Age: How The Fruit Roll-Ups Ice Cream TikTok Trend Influenced The Brand’s Social Strategy.