Pinterest’s 2025 trend predictions are a playful mix of bold moves and quirky concepts, but you might be asking, “How can I realistically make these trends work for my brand without it feeling forced?”
We’ve done the heavy lifting for you. Our trends worth taking are not only gaining traction on Pinterest but also making waves across TikTok, Instagram, and even Google search. On the flip side, our trends to toss are the ones that are unique to Pinterest with little application beyond. That said, for the right brand and audience, they might be worth testing. Let’s dive into what’s in and what’s out from Pinterest’s latest forecast.
Trends to Take
1. Aura Beauty
Pinterest’s “Aura Beauty” trend is all about makeup that channels your mood through bold color choices. Think purple blush, full-color eyes—basically, showing off your true colors.
What’s the opportunity?
For brands outside beauty, this is a chance to explore color-driven storytelling. Whether it’s a new campaign, product design, or social media push, consider tapping into the power of color to shift how your brand is perceived. A color-themed influencer collab could breathe new life into your online presence and keep your brand relevant to the younger audience loving this trend.
2. Sea Witchery
Mermaids are back, but it’s not just about the fins. Sea Witchery focuses on sultry siren makeup, wet wavy hair, and a moody ocean-inspired aesthetic.
What’s the opportunity?
Even if you’re not in beauty or fashion, this trend is a great chance to tap into a mystical narrative. Think nature-driven campaigns, eco-friendly product launches, or a playful ocean-inspired experience that pulls customers into your brand’s “underwater world.” This trend’s mystical feel can help your brand connect on a deeper emotional level with consumers.
3. Pickle Fix
It’s pickle season, and we’re not just talking about dill fries and pickle cakes. Pickles are showing up everywhere, from cocktails to cupcakes.
What’s the opportunity?
Not selling pickles? No problem. You can still tap into this trend by embracing the unexpected. Whether it’s creating a fun, limited-edition product inspired by the pickle craze or running a tongue-in-cheek social campaign, this trend is all about tapping into quirky, offbeat moments to engage consumers in a lighthearted way.
Trends To Toss (Or Maybe Test)
1. Castlecore
The Pinterest community is infatuated with medieval-inspired fashion and decor, from ruby rings to chainmail, but this isn’t a trend we’re seeing rise on other platforms.
Why toss it? While fantasy is fun, this trend hasn’t found a strong foothold on other platforms. If you’re testing something niche, go ahead and explore it, but don’t count on it bringing the kind of broad engagement you need.
2. Fisherman Aesthetic
Cable-knit sweaters and sardine tattoos sound intriguing, right? This maritime-inspired trend is for the laid-back, nautical-loving crowd.
Why toss it? It’s an interesting, offbeat trend, but it hasn’t crossed over into mainstream interest on platforms like TikTok, Instagram, or Google. It’s more of a Pinterest quirk than a viral sensation.
3. Terra Futura
This trend combines sustainability with a futuristic aesthetic, including solarpunk houses, self-sufficient gardens, and recyclable fashion.
Why toss it? While sustainability is a growing trend, especially on platforms like Instagram, the “Terra Futura” solarpunk aesthetic hasn’t become a mainstream trend. Combining high-tech solutions with green, utopian aesthetic has not yet gained significant traction in broader cultural conversations on these platforms.
The Real Key: Be Playful and Authentic
The brands that will shine in 2025 are the ones that embrace these trends with genuine storytelling. If you force a trend into your brand’s voice, it will feel inauthentic. Lean into these trends with a fun, lighthearted approach—don’t be afraid to get a little quirky and make it your own.
Stay true to your brand’s unique personality. When you balance playfulness with authenticity, you’ll show up in a way that feels right for your audience. Because when brands act too stiff or precious with trends, they risk coming off as out of touch. So, keep it real, get creative, and let your brand’s energy shine—just like these trends are doing across social media.
