What’s your TikTok strategy? I’ll go first.


Last month The Social Lights moderated a PRSA panel discussion called “What’s Your TikTok Strategy? I’ll Go First”  with 100+ attendees tuning in from across the country to hear from TSL client Paige Forde at Kwik Trip, Ryan Peña from Be The Match, August Schiess from University of Illinois Urbana-Champaign, Eva Keiser from PRSA, and our own Chief Creative & Strategy Officer, Greg Swan.

Topics covered included why a brand should or should not join TikTok, ideas for organic and paid strategy, platform best practices, talent and training, brand safety and governance, community management, and more.

Watch the archived stream here.

Want to work with us? Contact us here.

Want to learn from us? Get insights, context, and actionable intelligence on what’s trending in the world of culture, social, and the future when you sign up for our newsletter.

Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.

More articles