During the pandemic, Ecolab had an important message to share: not all hand sanitizer is created equal. In fact, some of it can actually be harmful. Ecolab aimed to promote public safety by spreading the word about safe and effective products.

The challenge was, they didn’t know exactly what message would resonate best in a highly sensitive time. In addition, regulation regarding public health was changing so fast, it was hard to know what messaging was legally viable.

We set up paid social testing scenarios designed to help us learn in real-time and optimize our ad campaigns on a global scale.