Social media capabilities at scale

Defining social media systems to unite over 1,000 franchisees

A sudden influx of social opportunities had left Massage Envy’s internal team stressed and, quite frankly, in need of a massage themselves.

Enter The Social Lights.

We transformed their internal processes, reimagined their brand strategy with social at the center, and created a seamless experience for the consumer.

Much of our solution centered on reimagining their current social infrastructure in order to create a sustainable, best-in-class social experience over the long term.

The end result was a scalable social capability that equipped the internal team to elevate their social initiatives to become a core part of their strategic brand communication initiatives. In just the first few months after implementation, the Massage Envy social community grew both in size and engagement.


Instagram Engagement Rate Year-Over-Year
+ 0 %
Twitter Engagement Rate Year-Over-Year
+ 0 %