Social media capabilities at scale

Defining social media systems to unite over 1,000 franchisees

A sudden influx of social opportunities had left Massage Envy’s internal team stressed and, quite frankly, in need of a massage themselves.

Enter The Social Lights.

We transformed their internal processes, reimagined their brand strategy with social at the center, and created a seamless experience for the consumer.

Much of our solution centered on reimagining their current social infrastructure in order to create a sustainable, best-in-class social experience over the long term.

The end result was a scalable social capability that equipped the internal team to elevate their social initiatives to become a core part of their strategic brand communication initiatives. In just the first few months after implementation, the Massage Envy social community grew both in size and engagement.


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Instagram Engagement Rate Year-Over-Year
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Twitter Engagement Rate Year-Over-Year