Recap from Social Media Rockstars Conference 2014

Posted on: 09/18/14, 6:42pm

On Wednesday, September 17, a group of social media experts and enthusiasts gathered in western Minnesota for the Social Media Rockstars Event. The Social Lights were there to be a part of the action, and it was a day packed full of dynamic presenters, social learning, and fun!
SocialMediaRockstarsEvent1Jason Falls kicked off the day with a keynote presentation including a Six Point Blueprint to Digital Marketing success. He made the point that we keep asking the same questions about social media and digital marketing when we already have the answers, and they’re not going to change.

The main points of his Six Point Blueprint are:

1.     Know your audience
Are you aiming toward the relevance bullseye? Knowing your audience helps you develop a surefire way to get there.


2.     Search is still your number 1 priority
Social media engagement is great, but search is imperative. People must be able to find you and discover more about what you do.

3.     Social and PR elevate search
Use social to let search engines see that you’re relevant and should show up in the top results.

4.     Without content you don’t exist
Your job with content is to make people say “Holy smokes!” Without content, there is nothing for search engines to point to.

5.     Measure for the future, not the past
Make measurement about where you want to go, not where you’ve been. Make it about informing, not performing.

6.     There is no easy button
Stop looking for one and get to work! You have all the tools you need to go forth and be a social media rockstar.

Jason put together a great blueprint for success, and even offered a few bourbon recommendations for the crowd! After an inspiring first hour, it was time for a quick break and then Lee Odden’s thoughts on blogging.

Minnesota native Lee Odden knows blogging, because he built his blog from the ground up. After a poem describing his journey in the blogging world, he offered wisdom about how blogging can be a serious part of growing your business. These main takeaways are invaluable for anyone considering a blog for personal or business purposes. Did you know that 80% of company blogs never publish more than five posts? — Don’t be that blog!


Odden offered many more tips for new and advanced bloggers alike. Here’s three of them:

1. Stand for something! Figure out what you stand for, and be specific. Focus attracts attention and builds authority. You need to be the best answer for the questions your customer or client is asking.

2. Know your customer. (Similar to Jason’s “Know your audience.” This is a big one!) Empathy for your customer drives relevance in your content.

3. Great content isn’t great until it is discovered, consumed, and shared.

For more insights from Lee Odden, check out our blog post from CMTP 2013!

The two main ideas that almost all presenters touched on were relevance of content and knowing your audience. These two ideas go hand in hand when creating social content and deciding what to amplify.

We came back to Minneapolis with a ton of food for thought and inspiration for content and social strategy! Thanks to the organizers and sponsors of the Social Media Rockstar Event. We had a blast, rock on!

Subscribe To Our Blog

Enter your email address to subscribe to our blog and receive notifications of new posts by email.

Recent Posts

Status Update: Recapping Social Media in Q1

Social media platforms came out firing in Q1 with major announcements that are sure to make waves across social media over the coming months. From Facebook launching copycat features in its ongoing quest to be everything for its users, to the marketing world converging on social media, marketers will (or at least should) start reevaluating […]

Beyond The Platform: Shortcuts to Social Media Success

Best practices are ever-changing. Tweet with an image to increase engagement. Instagram now lets you post 16:9 photos, so fill the screen. Don’t ask for likes on Facebook. Vertical video performs better than horizontal on mobile. The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. […]

Three Takeaways for Marketers from SXSW Interactive 2017

From March 13-19, creatives, digital leaders, brands, and music lovers alike flocked to the 2017 edition of the South by Southwest Conference and Festival. Over the first half of the event, thought leaders from all corners of the digital and tech space share successes and brands make their move to attract the fans from interactive, […]

7 Tips for Creating Content with Instagram Carousels

Instagram insta-grabbed headlines this week with the announcement that its 600+ million monthly users can now upload up to 10 photos or videos within a single post. This update brings immediate opportunities for marketers from both performance and creative standpoints. The feature is very similar to that of Instagram stories. However, some things warrant more […]