Social Media Spotlight: Enplug Live Displays

Posted on: 07/07/14, 3:46pm

When I came across the Enplug Live Social Media Display (thanks for the tip, @Woodchuck!),  I couldn’t help but imagine the thousands of possibilities enabled by their technology:

In order to dig a bit deeper into the realm of possibilities, I had the pleasure of chatting with Jessie Kim, Head of Partnerships at Enplug.

Let’s start with some background – Why was Enplug created?

Enplug was created to provide a cost-effective solution to grow the word-of-mouth buzz about a business, increase social activity, and create engaging, entertaining digital signage that is meaningful for any gathering.

Enplug is quickly evolving into a public computing platform that can be personalized to any space at any time. Our most popular apps are our live social feeds (Twitter, Instagram, Facebook, Foursquare, Yelp), followed by digital signage (images, video) and our digital menu boards. We have more exciting apps launching soon, including an office directory app.

Brick and mortar locations have a choice to advertise outside of their location (i.e. a Foursquare ad to drive patrons to their location) or inside their location, as Enplug enables. How does advertising inside the location provide value to clients? 

On-premise, digital advertising is extremely important for nurturing your relationship with your existing customers. It strengthens your brand image in their minds, helping transform your business from a simple provider of goods into a personality they can develop a relationship with. They’ll return time and time again if they feel like investing time and money with your business is like investing in a friendship.

The social conversation taking place on an Enplug screen around your brand makes your business more relatable. Enplug is also entertaining, as people are not used to seeing themselves on digital signage in a public place. The live social feed can create an experience akin to seeing one’s face on a jumbotron at a ball game. It’s an Enplug venue’s way of positively rewarding a customer for promoting their business.

Even better, venues are getting creative. For example, a bar can promote lengthening happy hour by 1 minute every time someone posts with their hashtag. Or, a retailer can promote decreasing the price of a product by $1 every time someone posts with their hashtag.

The real-time nature of social media is both a blessing and a curse for business owners. What happens when the feedback or information displayed on the screen is negative?

We built a real-time sentiment analysis tool that can immediately block posts with negative words from appearing on an Enplug. Venues can opt to have all content pre-screened, or can chose their level of filtering:
Enplug-FiltersThey can also delete content and ban users via the web or mobile.

Let’s focus on Instagram for a minute. How can Enplug + Instagram drive business for a particular company/industry?

Instagram has been shown to be a major driver in customer conversions, as a picture is worth a thousand words.

Enplug serves dual functions of nudging and showcasing a customer’s promotion of a business on Instagram. We “showcase” via an Instagram wall with a mosaic of photos that move about the display. Occasionally an individual photo is shown in greater detail with the avatar of the person who posted. We “nudge” a customer to post, with a call-to-action on the top of the display letting users know what hashtag they need to use to show up on the Enplug.

Can you provide one major “WIN” example  that speaks to the uniqueness + effectiveness of Enplug?

The Toyota dealership in Culver City, California, has Enplug displays installed in nearly every aspect of the venue. It’s the first ever transformation of an entire ecosystem of a car dealership via live social displays.

Culver City Toyota likely has the most active car selling team on social media today, and it pays off. The Toyota sales average per person is 7 cars. Their most active salesperson on social media sold 38 cars in the past month.

The general manager, Ephraim Barcelo said, “We’re dragging an old bear into the 21st Century. I’m excited! If there were a scorecard, we’re winning in social media. Everyone, even the skeptics are really getting into it. It’s blowing up here.

People, your employees, want to be on social media. Many companies have rules that employees are not allowed to use social media during work hours. People can’t be caged in anymore. We’re never going to stop it; it’s about how we leverage it.

We have to cater to Millenials. If we don’t, we are in danger of becoming dinosaurs.”

Enplug’s display also increases social media activity by over 500% on average. Please see our case study for details!

In the Twin Cities and want to see an Enplug in action? Ask @TheSocialLights for details!

Subscribe To Our Blog

Enter your email address to subscribe to our blog and receive notifications of new posts by email.

Recent Posts

Status Update: Recapping Social Media in Q1

Social media platforms came out firing in Q1 with major announcements that are sure to make waves across social media over the coming months. From Facebook launching copycat features in its ongoing quest to be everything for its users, to the marketing world converging on social media, marketers will (or at least should) start reevaluating […]

Beyond The Platform: Shortcuts to Social Media Success

Best practices are ever-changing. Tweet with an image to increase engagement. Instagram now lets you post 16:9 photos, so fill the screen. Don’t ask for likes on Facebook. Vertical video performs better than horizontal on mobile. The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. […]

Three Takeaways for Marketers from SXSW Interactive 2017

From March 13-19, creatives, digital leaders, brands, and music lovers alike flocked to the 2017 edition of the South by Southwest Conference and Festival. Over the first half of the event, thought leaders from all corners of the digital and tech space share successes and brands make their move to attract the fans from interactive, […]

7 Tips for Creating Content with Instagram Carousels

Instagram insta-grabbed headlines this week with the announcement that its 600+ million monthly users can now upload up to 10 photos or videos within a single post. This update brings immediate opportunities for marketers from both performance and creative standpoints. The feature is very similar to that of Instagram stories. However, some things warrant more […]