Red Bull Crashed Ice coming to St. Paul!

It’s 2012 and with a new year comes new experiences.  Lucky for you, the Red Bull Crashed Ice extravaganza is coming to St. Paul on January 14th.  What’s that you ask? Only one of the most extreme winter sports ever created! It is the Ultimate Ice-Cross Downhill Racing Event – mere mortals compete four at […]

When UGLY is a Good Thing.

An e-commerce Case Study about our client UltimateUglyChristmas.com‘s thriving Ugly Christmas Sweater business. How did we help UltimateUglyChristmas QUADRUPLE sales this year? Read our CASE STUDY for all the juicy details! To learn more about UltimateUglyChristmas.com, read some of the press clips: The Milwaukee Journal Sentinel The New York Times The Washington Post Yahoo! News […]

Countdown to Midnight

Quick! What are you doing for New Year’s Eve?  What are you wearing for New Year’s Eve?  No answer? The clock is ticking. With less than 48 hours until New Year’s Eve, it’s do or die time.  Luckily for you, we have all the answers right here! Our HighLIGHTS NYE Guide to the Twin Cities […]

Social Media Predictions for 2012

Here are The Social Lights’ Predictions for the State of Social Media in 2012: Shopping will become an increasingly social experience from start to finish. From researching products prior to purchase (comparing prices, reviewing ratings, checking availability, coupon/sale searching) to making an assessment and announcing your verdict post-purchase (leaving positive or negative feedback, tagging items […]

Twin Cities highLIGHTS: New Year’s Eve

Read Twin Cities highLIGHTS for everything you need to know about ringing in the new year in the Twin Cities! Made from the minds of The Social Lights team, we provide our advice and experiences related to all things New Year’s Eve. From fashion tips to party planning advice, we’ve got you covered to ensure […]

Shift Happens.

SHIFT HAPPENS. And we DARE you to embrace it. The Social Lights dare you to Shift to Social this 2012. We mean shift your advertising or traditional marketing budget to social media strategy, monitoring and creative campaigns. There is something big, something mysterious, something almost magical happening. Social Media is getting harder, better, faster, stronger…just […]

Introducing…Embedded Tweets!

https://twitter.com/#!/SocialLightUp/status/144194604357517312 http://twitter.com/#!/MissMarthaMae/status/144962003348361217 https://twitter.com/#!/SocialLightUp/status/144131199793774593 Oh What Fun it is to…embed tweets! #GeekChic #NerdAlert {I think it’s time we embed random hashtags as well!}

Millennial Marketing

Generation Why? As marketers in the middle of the “Millennial Generation” (18-28 year olds) aka Gen Y, The Social Lights are socially savvy and digitally connected. Our generation has grown up with the Internet and mobile phones, but let’s not forget that we too had to put up with dial-up and landlines during our youth. […]

The Changing Face of Communication

The Times they are a Changin’ [slideshow] by AC Johnson Photography Gone are the days of typewriters, rotary phones and snail mail…of dial-up, phone books and dusty dictionaries. Enter – Digital Correspondence. Smartphones, emails in rapid succession, texts, DMs, status updates, push updates, check-ins, incessant email checking… It is APPsolutely time to embrace these new […]