TikTok Banned, then Unbanned: What’s Next for Brands?
The recent TikTok ban sent shockwaves across social media, igniting emotional responses from the media, creators and users alike. We engaged in social listening for 96 hours leading up to and after the ban. With uncertainty surrounding the platform’s future, here are a few considerations brands should keep in mind. How Did Users Feel About […]
RedNote vs. TikTok: What Brands Need to Know
With the TikTok ban looming, millions of users are migrating to RedNote and other TikTok clones like Neptune, Triller, and Zigazoo. But what’s all the buzz about, and should your brand consider jumping to Rednote? What is RedNote? RedNote is a Chinese-owned social media platform operating under the oversight of the Chinese government. The app’s […]
TikTok Ban Likely Upheld: Next Steps for Brands
For maybe the first time ever, a Supreme Court hearing might impact the day-to-day operations of social media marketers. On Friday, January 10, 2025, the Supreme Court heard arguments regarding the potential U.S. ban on TikTok and it looks more likely than ever that a ban may persist. Before panic sets in, it’s important to […]
Why Meta’s Third-Party Fact-Checking Exit Isn’t Surprising—But Still Raises Questions
Last week, Meta announced it’s scrapping its long-touted third-party fact-checking (3PFC) program in favor of a “Community Notes” style system. At first glance, this might sound shocking. But if we trace the evolution of platform moderation since 2016, the bigger question becomes: Was 3PFC actually preventing misinformation in the first place? A Response That Fell […]
4 Things To Consider About The TikTok Ban In January
As 2025 Looms, Should Brands Still Bet On TikTok? The clock is ticking, and U.S. brands are staring down a critical decision: stick with TikTok, the short-form video juggernaut that has revolutionized digital marketing, or start hedging their bets. Recent legal developments have added urgency to the discussion. Read on for our advice on navigating […]
The Social Lights Named Two-Time Winner and Gold and Silver Honorees at the 16th Annual Shorty Awards
NEW YORK, MAY 24, 2024 – The Social Lights took home multiple awards and honoree recognition at the 16th Annual Shorty Awards. Accolades include overall category Winner for Gushers and Fruit By The Foot in the Rebrand Campaign Category, overall category Winner for Totino’s in the overall Instagram Presence category, Gold Honoree for Totino’s in […]
TikTok Ban: What Happens Next?
It’s been 13 days since President Joe Biden signed the bill passed by both the House and Senate that pertains to the infamous “TikTok Ban.” Do we think there’s a world where Americans aren’t using TikTok? Not likely, but social platforms evolve. That’s the nature of the social media business. So whether TikTok goes away […]
Social Media Week 2024 Takeaways
From generative AI to the creator economy and that impending TikTok ban, we know it can be daunting to keep everything top-of-mind when you work at the speed of social. So, when we were given the opportunity to take some purposeful time away from the endless scrolling and hear from the top movers and shakers […]
Everything You Need to Know About the TikTok Ban
What happened? The House voted Wednesday, March 13 to pass legislation that could potentially ban TikTok in the U.S. This bill is intended to pressure TikTok’s China-based owner, ByteDance, to divest the app. Both Democrats and Republicans have raised concerns about the Chinese government’s ties to ByteDance and their purported access to U.S. user data. […]
The Social Lights Names Stephanie Schafer President
Launches Next Phase of Growth through Elevation and Hiring Three Key Leaders Minneapolis, Mar. 25, 2024 — The Social Lights, a Minneapolis-based agency that takes a social-first approach to marketing and counts household brands like General Mills, Massage Envy, Kwik Trip, and Cargill among its clients, today announces the promotion of Stephanie Schafer to President […]
