The Social Lights Named Two-Time Winner and Gold and Silver Honorees at the 16th Annual Shorty Awards


NEW YORK, MAY 24, 2024 – The Social Lights took home multiple awards and honoree recognition at the 16th Annual Shorty Awards. Accolades include overall category Winner for Gushers and Fruit By The Foot in the Rebrand Campaign Category, overall category Winner for Totino’s in the overall Instagram Presence category, Gold Honoree for Totino’s in the Meme, GIF & Emojis category, and Silver Honoree Fruit Roll-Ups in the Single Platform: TikTok category.

The Shorty Awards honor the best of digital and social media by the most innovative and influential brands, agencies, organizations, and individuals whose work shows excellence in digital storytelling.

The Social Lights’ work has demonstrated strengths and uniqueness in innovation, creativity, and strategy, which makes it one of the TOP CONTENDERS for The Shorty Awards.

“As a Midwest, independent, women-owned social media marketing agency, this recognition means a lot to us. We are grateful for our client partnerships and their belief in us to drive momentum for their brands by decoding culture to activate social fandoms,” says Stephanie Schafer, President and Chief Growth Officer for The Social Lights.

The 16th Annual Shorty Awards winners and honorees were announced on May 22nd at an in-person ceremony at Tribeca 360º in New York City. With over 300 attendees from all over the world and some of the most distinguished Real Time Academy (RTA) members.

Shorty Award winners and honorees are chosen by the RTA, prominent experts and leaders in digital and social media who have been hand-selected on the basis of their deep industry knowledge, professional reputation and outstanding achievements, including previous Shorty wins.

Members of the Academy include Lauren Jones (Director, Social & Influencer Marketing, Mattel), Kjetil Njoten (Global Head of Creative, IMAX), Michelle Wong (CMO, Sprinkles), John Sabine (Director of Social, Merriam-Webster), Rob Alley (Head of Entertainment, Media and Telecom, Amazon, Brand Innovation Lab), Sami Lambert (Director of Social Media, Adweek), Rae Votta (Head of Podcasts, Netflix), Kinney Edwards (Global Head of Creative Lab, TikTok) among others.


The Social Lights is a certified Women Business Enterprise through the National Associate of Women Business Owners (NAWBO), listed on the Inc. 5000 3x, a Webby Award Winner, Ad Fed The Show Winner, Shorty Award winner, home of multiple AdFed 32 Under 32 winners and a Eureka! Award recipient for Innovation in the advertising industry.


The Shorty Awards (also known as “The Shortys”) honor the most innovative work in digital and social media by brands, agencies, and organizations.
Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as Marvel Studios, HBO, Red Bull, Airbnb, Nestle, and BMW.

The Shortys’ mission is to celebrate, inspire, and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also select their favorite Shorty Awards contenders during Audience Honor Voting.
Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.


X: @shortyawards
Instagram: @shortyawards


X: @thesociallights
Instagram: @thesociallights
TikTok: @thesociallights


Aaron Komo
Director of Growth, The Social Lights

Caitlin Hornshaw
Awards Manager, Shorty Awards

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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.

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