How to Make Instagram Shoppable
Many marketers think of Instagram as only a window gallery for their products or services, leaving sales to Facebook or AdWords. Due to Instagram not allowing clickable hyperlinks in comments or the post description, it’s an easy assumption to make, though a wrong one. Savvy marketers have figured out how to make Instagram a profitable […]
Growing Two Careers With Grace Vo
Grace Vo starts her week working at the Hennepin County Medical Center. She is currently working to grow her career in medicine, specifically aimed towards becoming a physician. Monday through Thursday, Grace is constantly taking on documentation and clerical responsibilities to ensure a given patient receives the best and most efficient visit possible. Grace has […]
Social Media Trends Report: Q2 2016
We’ve sorted through the latest and greatest social media trends and platform updates to produce a new Social Media Trends Report. The deck describes the major social media updates from Q2 2016 and what they mean for your business. [slideshare id=64030041&doc=tsl2016q2trendreport-160714152514] What’s Trending on Social Media This Year? Livestreaming From Chewbacca Mom to political protests, livestreaming is […]
Turning Instagram Photos Into Digital Art
Many people think of their Instagram photos as art (looking at you, latte art enthusiasts), but now it’s possible to transform Instagram photos into artwork automatically. It all started a few months ago when we were finalizing design plans for the new office. We met with the team at Permanent Record to get creative ideas […]
Explore the Best of Minneapolis With Minnstagram Bingo
What happens when you combine Summer 2016, Instagram enthusiasts and the beautiful city of Minneapolis? Minnstagram Bingo™, of course! The Social Lights recently launched their Summer 2016 Instagram contest, Minnstagram Bingo, to inspire Minnstagrammers to capture the most ♡-worthy photos of their beautiful city. Oh, and did we mention the winner will receive a custom […]
How to Create a Highly Entertaining Snapchat Story
Snapchat’s popularity is booming. The video and photo sharing app currently has an estimated 150 million daily users, compared to Twitter’s 140 million. And with Snapchat being the number one free app (or not far from it) in the App Store for the last few months, I’d bet that number will only rise in the […]
How Brands are Using Snapchat
Snapchat’s growth is staggering. From May 2015 to May 2016, Snapchat video views grew from 2 billion a day to 10 billion. This tops Facebook’s 8 billion daily video views, despite Snapchat having far fewer active users. Snapchat recently surpassed Twitter with a reported 150 million daily active users compared to Twitter’s 140 million. As I […]
Facebook Live Examples and Best Practices
New features on established social networks have the potential to give users and brands a first-mover advantage. While there is some trial and error for brands to figure out what works best, brands that excel with the new feature can benefit from doing something before everyone else catches up. In the case of Facebook Live, […]
Before + After – The Social Lights Office Renovation
The Social Lights New HQ is housed in the former RyKrisp Factory. Built in 1922, the RyKrisp plant employed hundreds of hardworking Americans. We’re excited to reinvigorate this factory with entrepreneurial energy, along with our fellow building tenants, including: Woodchuck USA, THE AESTHETIC x WHITNEY VERMEER, Great Lakes Clothing Co., MPLS / STP Clothing Co. […]
Building a Business With Instagram – An Interview with Brandon Eckroth
Continuing our interview series with creative artists and content creators, we recently spoke with Brandon Eckroth. Professional photographer, adventurer, and entrepreneur, Brandon has amassed more than 67,000 Instagram followers—all while being a full-time student at the University of St. Thomas. What are the keys to Brandon’s success at such an early age? How does he […]
