Navigating the Social Space with Lana Berry
Lana Berry notes authenticity and open conversation as two constants in the social space. As relationship-building continues to act as social media’s cornerstone, those who succeed in building strong followings on are often the same brands and individuals who find ways to tap into these pillars. Lana is Exhibit A. The social media manager-turned-influencer has […]
Introducing: Gather & Give
How do people always get those perfect pictures for Instagram? Why are some Snapchat stories so much better than others? What is Facebook Live even about? As a social business consultancy, it’s our job to know how to do these things, and we do our best to help others make the most of their time on […]
The #SFSummit Rewind: TSL heads to Austin
A couple weeks ago, we attended the Spredfast Summit, marking the third-consecutive year that we’ve made the trip to Austin, Texas. In recent years, the conference has become a Mecca for some of the brightest minds in social media, featuring keynotes from some of the most engaging presences in the digital space. Who: The smartest […]
Social Media Trends: Q3 2016
Keeping up with all the changes and updates that happen every week is hard work. Social media moves fast, really fast, but that’s what we’re here for. Every 3 months, we pull all of the best and most important updates from across all of your favorite platforms. The following is a birds-eye view of the […]
How to Make Instagram Shoppable
Many marketers think of Instagram as only a window gallery for their products or services, leaving sales to Facebook or AdWords. Due to Instagram not allowing clickable hyperlinks in comments or the post description, it’s an easy assumption to make, though a wrong one. Savvy marketers have figured out how to make Instagram a profitable […]
Growing Two Careers With Grace Vo
Grace Vo starts her week working at the Hennepin County Medical Center. She is currently working to grow her career in medicine, specifically aimed towards becoming a physician. Monday through Thursday, Grace is constantly taking on documentation and clerical responsibilities to ensure a given patient receives the best and most efficient visit possible. Grace has […]
Social Media Trends Report: Q2 2016
We’ve sorted through the latest and greatest social media trends and platform updates to produce a new Social Media Trends Report. The deck describes the major social media updates from Q2 2016 and what they mean for your business. [slideshare id=64030041&doc=tsl2016q2trendreport-160714152514] What’s Trending on Social Media This Year? Livestreaming From Chewbacca Mom to political protests, livestreaming is […]
Turning Instagram Photos Into Digital Art
Many people think of their Instagram photos as art (looking at you, latte art enthusiasts), but now it’s possible to transform Instagram photos into artwork automatically. It all started a few months ago when we were finalizing design plans for the new office. We met with the team at Permanent Record to get creative ideas […]
Explore the Best of Minneapolis With Minnstagram Bingo
What happens when you combine Summer 2016, Instagram enthusiasts and the beautiful city of Minneapolis? Minnstagram Bingo™, of course! The Social Lights recently launched their Summer 2016 Instagram contest, Minnstagram Bingo, to inspire Minnstagrammers to capture the most ♡-worthy photos of their beautiful city. Oh, and did we mention the winner will receive a custom […]
How to Create a Highly Entertaining Snapchat Story
Snapchat’s popularity is booming. The video and photo sharing app currently has an estimated 150 million daily users, compared to Twitter’s 140 million. And with Snapchat being the number one free app (or not far from it) in the App Store for the last few months, I’d bet that number will only rise in the […]
