How Brands are Using Snapchat
Snapchat’s growth is staggering. From May 2015 to May 2016, Snapchat video views grew from 2 billion a day to 10 billion. This tops Facebook’s 8 billion daily video views, despite Snapchat having far fewer active users. Snapchat recently surpassed Twitter with a reported 150 million daily active users compared to Twitter’s 140 million. As I […]
Facebook Live Examples and Best Practices
New features on established social networks have the potential to give users and brands a first-mover advantage. While there is some trial and error for brands to figure out what works best, brands that excel with the new feature can benefit from doing something before everyone else catches up. In the case of Facebook Live, […]
Before + After – The Social Lights Office Renovation
The Social Lights New HQ is housed in the former RyKrisp Factory. Built in 1922, the RyKrisp plant employed hundreds of hardworking Americans. We’re excited to reinvigorate this factory with entrepreneurial energy, along with our fellow building tenants, including: Woodchuck USA, THE AESTHETIC x WHITNEY VERMEER, Great Lakes Clothing Co., MPLS / STP Clothing Co. […]
Building a Business With Instagram – An Interview with Brandon Eckroth
Continuing our interview series with creative artists and content creators, we recently spoke with Brandon Eckroth. Professional photographer, adventurer, and entrepreneur, Brandon has amassed more than 67,000 Instagram followers—all while being a full-time student at the University of St. Thomas. What are the keys to Brandon’s success at such an early age? How does he […]
The Social Lights Celebrates 5 Years in Business
The Social Lights, LLC is an independent social media marketing agency headquartered in Minneapolis, MN. Over the past 5 years, they’ve grown from a two-woman shop to a team of 12 and counting. “Since this time last year, revenue growth is up 51.3%. We’ve grown to 12 employees (4x last year) and moved into a […]
2016 Social Media Trends You Should Know About
Lucky for you, we’ve sorted through the digital noise to produce the 2016 Social Media Trend Report which describes the major social media updates from Q1 2016 and what they mean for your business. [slideshare id=61208607&doc=tsl2016socialmediatrendreport-160421200427] What Are the Themes From the Quarterly Trend Report? New Video Features From longer Instagram videos to the rise […]
Let’s Elevate the Conversation About Things that Matter to Our Community – An Interview with Charles Youel of ARTCRANK
ARTCRANK is a pop-up art show of bike-inspired posters that began in Minneapolis in 2007. Since then, they’ve been staging “bike art parties” in cities across the U.S. and beyond, including shows in Portland, San Francisco, Los Angeles, Denver, Austin, Chicago, New York, Boston, London and Paris. The Minneapolis show features handmade, bike-inspired posters by local artists, and regularly attracts […]
Deconstructing the Creative Process with Ben Nesvig
Do you find yourself wondering how certain individuals always seem to be up on their creative game? Continuously cranking out quality content, testing new ideas, and always in-the-know about the latest technology? We’ve gotten to know Ben Nesvig recently, and quickly realized he fits into this unique category. Curious to learn more about his creative […]
Introducing US Anywhere, a year-long, cross-country documentary project
‘What does a year in the United States look like?’ This question sparked newlyweds Anna and Carl to embark on a year-long, cross-country documentary project. They are taking the 52 weeks of 2016 to make a short film about all 50 states (plus Washington, D.C.). The Social Lights is partnering with US Anywhere to help with […]
Ad2 Women’s Leadership Panel Recap
Recipe for an empowering Thursday night: 1 sold out event 500 of the greatest Twin Cities ad professionals 6 powerhouse panelists 1 hysterical moderator Many valuable life lessons were preached from The Women’s Club stage last Thursday, January 21st. The Ad2 Women’s Leadership Panel was moderated by Nora McInerny Purmort with panelists Jill Gutterman, Mahtab Rezai, Sue […]
