3 TSL Takeaways From SXSW 2023

This March marked the 36th year of South by Southwest (SXSW) in Austin, TX, and this year we sent a crew of six TSL-ers to connect with other industry leaders from around the world, learn about the latest trends, and spend dedicated time thinking about what’s ahead. Here are just three (of many!) takeaways from […]

Q&A With Our 2018 Summer Interns

Each summer, we welcome an intern (or two!) into the fold. Under our Training Manager’s tutelage, they explore the world of social media. Who better to answer questions about the internship program than the interns themselves?

7 Questions to Ask Before Jumping in on a Cultural Moment

Trending topics can catapult brands to internet fame or land them on the top of r/fellowkids. There’s a thin line between the two, and it’s not always easy to navigate. We’ve pulled together 7 things to consider before leaning into a cultural moment.

6 Internet-Inspired Halloween Costume Ideas

It’s that time of year again. We stock up on our favorite candy and scroll through Pinterest to find the perfect Halloween costume for ourselves (and our pets). There are seemingly endless options, but none of them quite fit the bill. We’ve pulled together 6 internet-inspired options just for you.

5 Strategic Thinking Insights from the Minnesota Marketing Summit

Last week, we set aside our nine to five so we could soak in all that the Minnesota Marketing Summit had to offer. Not only were we proud to serve as the exclusive sock sponsor of the event but we also enjoyed supporting our Co-Founder and Visionary, Emily Pritchard, as she moderated the Social Media […]

How to Make Brand Memes That Aren’t a Stretch

By now, you’ve probably heard us say it a few times, but we’ll say it a little louder for the people in the back: Generation Z loves memes. But meme culture is not exclusive to Gen Z – Millennials have been quick to pick up this form of content, and you may have even noticed […]

How to Ensure the Right KPIs Rise to the Top

We get it – data isn’t sexy. Presenting the next viral hit to your client can be a lot easier than explaining why their commercial didn’t perform well as an Instagram post. But we’re here to change that perspective. Our goal? To coach you on how to make your clients care about the numbers. Telling […]

3 Overlooked Ways to Improve Your Social Listening

There’s a lot of noise on social media. We know you hear it, but are you listening? By tuning in and listening to your audience, you can start to get a better sense of what they relate to and, in turn, how to relate to them. It sounds daunting, but being able to hone in […]

4 Ways Brands Can Stay Relevant on Social Media

By Fatin Omerabi Things are ever-changing in the social media landscape. It seems as though the only constant is change. The struggle for brands to capitalize on the vast audiences spread across numerous platforms directly stems from the pace of change. Social media evolves as quickly as it expands. Blink and you’ll miss the newest […]

3 Things Marketers Can Learn from #MPRraccoon

1. Prepare for every outcome possible. It’s hard to predict that one day a rogue raccoon is going to scale your 25-story building, but once it happens, you should prepare a response for every possible outcome. While it would have been risky for UBS to get involved during the event in the case of a […]