5 Strategic Thinking Insights from the Minnesota Marketing Summit
Last week, we set aside our nine to five so we could soak in all that the Minnesota Marketing Summit had to offer. Not only were we proud to serve as the exclusive sock sponsor of the event but we also enjoyed supporting our Co-Founder and Visionary, Emily Pritchard, as she moderated the Social Media […]
How to Make Brand Memes That Aren’t a Stretch
By now, you’ve probably heard us say it a few times, but we’ll say it a little louder for the people in the back: Generation Z loves memes. But meme culture is not exclusive to Gen Z – Millennials have been quick to pick up this form of content, and you may have even noticed […]
How to Ensure the Right KPIs Rise to the Top
We get it – data isn’t sexy. Presenting the next viral hit to your client can be a lot easier than explaining why their commercial didn’t perform well as an Instagram post. But we’re here to change that perspective. Our goal? To coach you on how to make your clients care about the numbers. Telling […]
3 Overlooked Ways to Improve Your Social Listening
There’s a lot of noise on social media. We know you hear it, but are you listening? By tuning in and listening to your audience, you can start to get a better sense of what they relate to and, in turn, how to relate to them. It sounds daunting, but being able to hone in […]
4 Ways Brands Can Stay Relevant on Social Media
By Fatin Omerabi Things are ever-changing in the social media landscape. It seems as though the only constant is change. The struggle for brands to capitalize on the vast audiences spread across numerous platforms directly stems from the pace of change. Social media evolves as quickly as it expands. Blink and you’ll miss the newest […]
3 Things Marketers Can Learn from #MPRraccoon
1. Prepare for every outcome possible. It’s hard to predict that one day a rogue raccoon is going to scale your 25-story building, but once it happens, you should prepare a response for every possible outcome. While it would have been risky for UBS to get involved during the event in the case of a […]
What the Instagram API Changes Mean for Every Social Media Marketer
By Gina Vo Let’s start by reminiscing about Spring 2016. Crying Jordan got photoshopped onto just about anyone suffering a great roast, Beyoncé served us Lemonade, and many were enjoying Drake’s Views. An API apocalypse was also approaching. Hitting the social world like a ton of bricks, Instagram announced that they planned to implement an algorithm […]
The Complete Guide to Spring Cleaning Your Brand’s Social Media Presence
By Jessi Russell Let’s dust off your profiles, assess your goals, and refresh your content strategy. Yep. Even your social media accounts need a dose of spring cleaning. So, what the heck is spring cleaning for social media (and why should you care)? Like with your personal life, spring cleaning on social media is about […]
5 Ways Travel Brands Are Taking Off On Social
Admit it: no matter the time of year, your social media feed flows with friends posting about their recent vacations, dragging out travel photos with the caption “take me back.” The travel bug never ceases to bite, and several travel brands learned how to keep fans coming back, or rather leaving again, for more. But […]
Engaging with Gen Z on Social Doesn’t Have to Be Scary
How do you connect with those darned Gen Z’ers? Working with teen-facing brands, we hear that question a lot. While we don’t have a magic spell, it’s a lot simpler than you’ve been led to believe. As Millennials, we understand what it’s like to feel misunderstood as a generation. We don’t all expect participation trophies […]
