DrumLite: Fails on Kickstarter; Rocks out at Super Bowl
DrumLite™ founders Jeff Sevaldson and Joey Nesbitt I had the opportunity to interview Jeff Sevaldson, a former UST classmate of mine who is the Co-Founder of DrumLite™. No, I wasn’t compelled to interview them because their name also contains a play on the word “Lite / Light,” I was actually quite curious to see how they are using social to grow their […]
Writing for Social Media: A Training Workshop
Tickets + Event Information The goal is not to be good at social media. The goal is to be good at business because of social media. – Jay Baer Representing a brand on social media means sharing their vision – the big story of your brand, in a way that connects with the unconscious desires […]
Tips + Tricks for Managing Your Social Media Presence
Staying on top of your social media marketing efforts can be a job in itself. Thankfully, there are several software tools that you help you manage your social media presence efficiently and effectively. A few of our favorites: Bit.ly – For making obese links manageable and keeping track of link click stats Buffer – For sharing your […]
‘Tis the Season to be Social! Target’s #MyKindofHoliday Campaign…
This holiday shopping season Target is promising “inspiring social media integrations.” The campaign, “My Kind of Holiday” is integrated across several digital and traditional channels in what Jeff Jones, chief marketing officer and executive vice president of Target calls, “the most digitally-enabled effort in our history.” Checking into the early chatter around #MyKindofHoliday, we see… […]
Intern Swap
The Social Lights teamed up with SixSpeed for an Intern Swap! What’s an Intern Swap, you ask? – Two agencies swap interns for one week. The interns learn new skills and then share their experiences during a Show-and-Tell session (aka Happy Hour). Andrea Stowe of SixSpeed and Jane Lee of The Social Lights switched spots last week…. […]
Social Media: Agency, or In-House?
For many of you, It’s Time to Bring Social In-House. Bold statement, we know, but we stand behind it. Hundreds of agencies will disagree, citing that they are doing a fine job managing social media responsibilities outsourced to them by major corporations. But are they really providing that much value? Do they really know your brand? […]
7 Ways to Celebrate Social Media Day Twin Cities
How does one celebrate Social Media Day Twin Cities? Let us count the ways. Here are 7 Ways To Celebrate Social Media Day in Minneapolis and Saint Paul this Sunday, June 30th. While you’re out and about, share what #MPLSis and #STPis to you on Twitter and Instagram! 1. Social Media Sunday Funday on a Patio […]
Mayoral Proclamation: Social Media Day Minneapolis
Dear Mr. Mayor (aka @MayorRTRybak), Social Media Day is a global celebration of the technology that allows people to connect with one another across cities, states, and nations. Since 2010, Social Media Day has been officially recognized by more than 20 cities across the globe. Our company, The Social Lights®, has taken the initiative as […]
Social Media Trends 2013
From the radpidly increasing rate of smartphone adoption, to the rise of Instagram addicts, to the thousands who’ve just discovered Tumblr—we can already tell 2013 will be a big year for social and we’re excited! Here’s what we think lies ahead: 1. Rise of Customer Service on Social Customer service on social media is bound to […]
Small Business Saturday
November 24, 2012 is #SmallBizSat As American Express puts it, “Between Black Friday and Cyber Monday is a day dedicated to supporting small businesses nationwide. Last year, over one hundred million people came together to Shop Small® in their communities on Small Business Saturday®.” The Social Lights are not affiliated with American Express, but we are big supporters […]
