Top Post of the Month!
We can’t go viral on command, but we do our best to make it a regular occurrence*. Reaching audiences where they are, in formats they’re used to, is a key ingredient in going viral. Social-first fandoms expect social-first brands, so we can’t stress how important it is to be true to the platforms. Here’s one […]
Three Cheers For Our Inc. 5,000 Threepeat!
If you’ve peeped our social channels lately, you know we’re growing. Cue: 🚀 From the day we opened our doors, we set out to carve a different path. We’ve been bucking the industry, challenging everything from the way we brainstorm, to the way we operate “the agency” to the value of social media in the […]
What is the future of Threads?
Threads is a noun now. And, boy, has it quickly become ~ a thing ~. On July 5, Meta launched the Twitter-alternative app, and in less than a week, amassed over 100 million sign-ups making it the fastest-growing app in history. This shiny new mobile-only social platform (available in more than 100 countries for iOS […]
Generative A.I. has entered the timeline
As a social media agency we’re always keeping an eye on emerging media and helping clients navigate the new and what’s next at The Social Lights. One of the biggest new technologies to come to the marketing world in 2023 is generative A.I., and the conversation among brand marketers has evolved from “this is a […]
The Social Lights x Hot Tea Installation
We collaborated with Hot Tea (Eric Rieger) a Minneapolis-based contemporary artist who uses yarn and non-destructive materials in public and private spaces, to commission this custom, jaw-dropping installation in our North Loop Minneapolis office. From London to Berlin, New York to Los Angeles, Hot Tea has gained widespread recognition for his innovative use of brightly colored yarn strands as a […]
Jobs? We Got ‘Em
How would you like to get all dressed up and celebrate your colleague’s 32 Under 32 nomination with the advertising community? Well, we’re hiring again so this could be your chance! Check out our open roles on our Careers Page: Come work with us!
Emily Zugay Rebrands Gushers and Fruit by the Foot
This month Gushers and Fruit by the Foot are rebranding with the help of TikTok designer Emily Zugay for some… umm.. interesting redesigns that have already racked up millions of views. The campaign featured a full brand refresh for each brand, a TikTok co-branded giveaway for fans, and lots of surprises. And yes, the General […]
TSL x REM5 Discovery Day
The easiest way to predict the future is to spend time living in it. We explored the worlds of VR, AR, AI, and the metaverse at REM5 STUDIOS to get hands-on experience with the latest tech and innovations that will be shaping the future of social media. Not only did our teams literally immerse themselves […]
If You Haven’t Tried Ice Cream Wrapped in Fruit Roll-Ups Yet, Today Is Your Day
What happens when your brand goes viral on TikTok and you’re *not* on TikTok? You get on TikTok, duh. This is exactly what happened for our client Fruit Roll-ups when it was discovered that wrapping ice cream in a Fruit Roll-Up results in a delicious and satisfyingly crunchy treat. Thanks to smart clients, an engaged […]
Our Award-Winning Work Won Awards!
We don’t do it for the hardware, but we’re not mad about our amazing client work being recognized as best-in-class. The American Advertising Awards competition, home of the ADDY Award, recognizes and rewards the creative spirit of excellence in the art of advertising. It is the advertising industry’s largest and most representative competition, attracting over […]
