The Social Lights x Hot Tea Installation

We collaborated with Hot Tea (Eric Rieger) a Minneapolis-based contemporary artist who uses yarn and non-destructive materials in public and private spaces, to commission this custom, jaw-dropping installation in our North Loop Minneapolis office. From London to Berlin, New York to Los Angeles, Hot Tea has gained widespread recognition for his innovative use of brightly colored yarn strands as a […]

Jobs? We Got ‘Em

How would you like to get all dressed up and celebrate your colleague’s 32 Under 32 nomination with the advertising community? Well, we’re hiring again so this could be your chance! Check out our open roles on our Careers Page: Come work with us!

Emily Zugay Rebrands Gushers and Fruit by the Foot

This month Gushers and Fruit by the Foot are rebranding with the help of TikTok designer Emily Zugay for some… umm.. interesting redesigns that have already racked up millions of views.  The campaign featured a full brand refresh for each brand, a TikTok co-branded giveaway for fans, and lots of surprises. And yes, the General […]

TSL x REM5 Discovery Day

The easiest way to predict the future is to spend time living in it. We explored the worlds of VR, AR, AI, and the metaverse at REM5 STUDIOS to get hands-on experience with the latest tech and innovations that will be shaping the future of social media. Not only did our teams literally immerse themselves […]

If You Haven’t Tried Ice Cream Wrapped in Fruit Roll-Ups Yet, Today Is Your Day

What happens when your brand goes viral on TikTok and you’re *not* on TikTok? You get on TikTok, duh.  This is exactly what happened for our client Fruit Roll-ups when it was discovered that wrapping ice cream in a Fruit Roll-Up results in a delicious and satisfyingly crunchy treat. Thanks to smart clients, an engaged […]

Our Award-Winning Work Won Awards!

We don’t do it for the hardware, but we’re not mad about our amazing client work being recognized as best-in-class. The American Advertising Awards competition, home of the ADDY Award, recognizes and rewards the creative spirit of excellence in the art of advertising. It is the advertising industry’s largest and most representative competition, attracting over […]

Hang out with us at South by Southwest!

South by Southwest (SXSW) is an annual event held in Austin, Texas that celebrates the convergence of tech, film, music, education, and culture. Known for bridging the gap between innovation and application, SXSW was the birthplace of location-based social, live social video, and even Twitter moving from niche start-ups into the mainstream.  And this year, […]

TSL @ 2023 Student Ad Summit

This month we sponsored and sent a crew to the AdFed Student Ad Summit, the annual two-day networking event for students and young professionals just starting out in the marketing, communications, PR, and advertising industries.  Beyond networking with attendees at our event booth, we also hosted an agency open house and tour at The Social […]

Generative Art is Trending

Generative art tools have been trending this month. As a social media agency, The Social Lights is never afraid of emerging technology and instead we jump into exploring how to use it to increase our creativity and value to our brands. For example, when the A.I. tool DALLE-Mini became available this summer, we helped two […]

The Social Lights Welcomes New VP of Operations

We are happy to introduce Ali Olson! She joins our team at The Social Lights as Vice President of Operations with over 12 years of experience. She will be focused on driving operational excellence forward in the constantly-changing landscape of social media. Ali is a lover of process, all things social media, and process. And […]