TikTok Ban: What Happens Next?
It’s been 13 days since President Joe Biden signed the bill passed by both the House and Senate that pertains to the infamous “TikTok Ban.” Do we think there’s a world where Americans aren’t using TikTok? Not likely, but social platforms evolve. That’s the nature of the social media business. So whether TikTok goes away […]
Social Media Week 2024 Takeaways
From generative AI to the creator economy and that impending TikTok ban, we know it can be daunting to keep everything top-of-mind when you work at the speed of social. So, when we were given the opportunity to take some purposeful time away from the endless scrolling and hear from the top movers and shakers […]
Everything You Need to Know About the TikTok Ban
What happened? The House voted Wednesday, March 13 to pass legislation that could potentially ban TikTok in the U.S. This bill is intended to pressure TikTok’s China-based owner, ByteDance, to divest the app. Both Democrats and Republicans have raised concerns about the Chinese government’s ties to ByteDance and their purported access to U.S. user data. […]
The Social Lights Names Stephanie Schafer President
Launches Next Phase of Growth through Elevation and Hiring Three Key Leaders Minneapolis, Mar. 25, 2024 — The Social Lights, a Minneapolis-based agency that takes a social-first approach to marketing and counts household brands like General Mills, Massage Envy, Kwik Trip, and Cargill among its clients, today announces the promotion of Stephanie Schafer to President […]
Exploring the Tech Trends of SXSW 2024: A Journey into the Future
“Today is the worst our technology will ever be.” – Amy Webb South by Southwest (SXSW) has emerged as a modern-day world’s fair — complete with global attendees, activations and programmning tracks that serve as “pavilions” dedicated to countries, ideas, emerging technologies, and a community of people who are excited to see and share “what’s next.” […]
The Vision Pro Isn’t Social Enough (Yet)
You’ve probably heard that Apple released the Apple Vision Pro. Even if you don’t know very much about it, you’ve probably seen the viral pictures and videos of people using it on the Subway in New York or on their Delta flight. We’re always paying attention to the future here, and a couple of us […]
You can’t spell CES without AI
CES, formerly known as the Consumer Electronics Show, is the global gathering of innovators for tech’s biggest showcase of the year. It’s two million net square feet of exhibit space – featuring 4,000 exhibits and 130,000 people gathered in the desert of Las Vegas to see the new and next. As a social media agency […]
Social Made Me Buy It
In 2023, “TikTok Made Me Buy It” is the new “As Seen on TV”. For years, brands have used social platforms to generate influence and FOMO to drive users to their websites with the goal of a purchase but now, social platforms themselves are full-blown e-commerce sites. According to Tech Report, social media sales will […]
The Social Lights and REM5 Debut socialHQ Outpost to Explore the Future of Social
Immersive platform uses metaverse to teach about the metaverse, generative A.I., and future of social interaction for consumers today and tomorrow Today Minneapolis-based social media agency The Social Lights announced the launch of socialHQ, a metaverse outpost for discovery, education, and engagement designed to help explore the future of social media as a company and […]
Top Post of the Month!
We can’t go viral on command, but we do our best to make it a regular occurrence*. Reaching audiences where they are, in formats they’re used to, is a key ingredient in going viral. Social-first fandoms expect social-first brands, so we can’t stress how important it is to be true to the platforms. Here’s one […]
