Recap from Social Media Rockstars Conference 2014

On Wednesday, September 17, a group of social media experts and enthusiasts gathered in western Minnesota for the Social Media Rockstars Event. The Social Lights were there to be a part of the action, and it was a day packed full of dynamic presenters, social learning, and fun! Jason Falls kicked off the day with […]

An interview with The Product Poet

This is the second installment of three exclusive interviews with attendees of this year’s Social Media Training Bootcamp. We asked each attendee the same questions about social media, marketing, and the relationship between brands and their consumers. Today’s Q&A is with the mysterious Product Poet. Q. How did you get involved with social? A. I used to be […]

Social Media Spotlight: Enplug Live Displays

When I came across the Enplug Live Social Media Display (thanks for the tip, @Woodchuck!),  I couldn’t help but imagine the thousands of possibilities enabled by their technology: In order to dig a bit deeper into the realm of possibilities, I had the pleasure of chatting with Jessie Kim, Head of Partnerships at Enplug. Let’s start with some background […]

The Social Lights Wins Eureka! Award for Innovation

Last week we were honored to receive a Eureka! Award for Innovation in the Advertising category for the development of the first-ever Community Manager Training Program and Traveling Community Manager position. Read the full article on bizjournals.com. On that note… Social Media training is BACK this summer with the debut of Social Media Bootcamp 2014 to be held June 25-26 at the […]

Social Media for Business [INFOGRAPHIC]

Ever wondered what social media can do for your business? What’s the point of spending time on social, anyway? Click to view Full Size. Like this infographic? Feel free to share it!

Social Media Bootcamp 2014: The Lineup

We’re excited to announce our 2014 Social Media Bootcamp speakers! Covering topics spanning: Content Strategy, A Day in the Life of a Community Manager, Content Driving Brands, Content Marketing for Business, we have: • Erica Hanna, BringMeTheNews • Jeff Neidt, Neidt Writer • Jim Cuene, GoKart Labs • Gino Giovannelli, Miles Interactive • Kate Sommers, […]

What’s Your Take on Social Media? A Q&A with Shannon Patch

This is the first of three exclusive interviews with attendees of this year’s Social Media Training Bootcamp. We asked each attendee the same questions about social media, marketing, and the relationship between brands and their consumers. Today’s Q&A is with Shannon Patch, a recent graduate of the University of St. Thomas. Q. How did you get […]

2-Day Social Media Training Bootcamp: Twin Cities – Coming this June!

The Social Lights® Training Institute is pleased to present a 2-day social media training course covering all things content. You’ll leave this program with the knowledge and know-how to build and execute a sustainable content strategy for your company. Join us on Wednesday, June 25 & Thursday, June 26, 2014. Spots are limited. To receive an early-bird invitation, Join the […]

Twin Cities Social Media Spotlight

Did you catch our Social Media Spotlights this year? We’ve had the opportunity to interview some talented individuals and inspiring organizations – all using social media to get the word out about their brands. We spoke with Luke Thompson (Mippey5videos on YouTube) about the Ford Fiesta Movement and how he manages to make so many entertaining YouTube […]

Writing for Social Media: A Training Workshop

Tickets + Event Information The goal is not to be good at social media. The goal is to be good at business because of social media. – Jay Baer Representing a brand on social media means sharing their vision – the big story of your brand, in a way that connects with the unconscious desires […]