The Social Lights Wins Eureka! Award for Innovation

Last week we were honored to receive a Eureka! Award for Innovation in the Advertising category for the development of the first-ever Community Manager Training Program and Traveling Community Manager position. Read the full article on bizjournals.com. On that note… Social Media training is BACK this summer with the debut of Social Media Bootcamp 2014 to be held June 25-26 at the […]

Social Media for Business [INFOGRAPHIC]

Ever wondered what social media can do for your business? What’s the point of spending time on social, anyway? Click to view Full Size. Like this infographic? Feel free to share it!

Social Media Bootcamp 2014: The Lineup

We’re excited to announce our 2014 Social Media Bootcamp speakers! Covering topics spanning: Content Strategy, A Day in the Life of a Community Manager, Content Driving Brands, Content Marketing for Business, we have: • Erica Hanna, BringMeTheNews • Jeff Neidt, Neidt Writer • Jim Cuene, GoKart Labs • Gino Giovannelli, Miles Interactive • Kate Sommers, […]

What’s Your Take on Social Media? A Q&A with Shannon Patch

This is the first of three exclusive interviews with attendees of this year’s Social Media Training Bootcamp. We asked each attendee the same questions about social media, marketing, and the relationship between brands and their consumers. Today’s Q&A is with Shannon Patch, a recent graduate of the University of St. Thomas. Q. How did you get […]

2-Day Social Media Training Bootcamp: Twin Cities – Coming this June!

The Social Lights® Training Institute is pleased to present a 2-day social media training course covering all things content. You’ll leave this program with the knowledge and know-how to build and execute a sustainable content strategy for your company. Join us on Wednesday, June 25 & Thursday, June 26, 2014. Spots are limited. To receive an early-bird invitation, Join the […]

Twin Cities Social Media Spotlight

Did you catch our Social Media Spotlights this year? We’ve had the opportunity to interview some talented individuals and inspiring organizations – all using social media to get the word out about their brands. We spoke with Luke Thompson (Mippey5videos on YouTube) about the Ford Fiesta Movement and how he manages to make so many entertaining YouTube […]

Writing for Social Media: A Training Workshop

Tickets + Event Information The goal is not to be good at social media. The goal is to be good at business because of social media. – Jay Baer Representing a brand on social media means sharing their vision – the big story of your brand, in a way that connects with the unconscious desires […]

‘Tis the Season to be Social! Target’s #MyKindofHoliday Campaign…

This holiday shopping season Target is promising “inspiring social media integrations.” The campaign, “My Kind of Holiday” is integrated across several digital and traditional channels in what Jeff Jones, chief marketing officer and executive vice president of Target calls, “the most digitally-enabled effort in our history.” Checking into the early chatter around #MyKindofHoliday, we see… […]

MIMA / PRSA Present: Facebook for Business

Last night we attended the mima/PRSA “Facebook for Business” event with guest speaker Joe Benarroch. Despite dedicating an embarrassing number of hours per week to the social platform, Joe still taught us a few things: “Everything is built around people – people are at the center of everything.” As an advertising platform, Facebook presents an overwhelming opportunity. […]

7 Ways to Celebrate Social Media Day Twin Cities

How does one celebrate Social Media Day Twin Cities? Let us count the ways. Here are 7 Ways To Celebrate Social Media Day in Minneapolis and Saint Paul this Sunday, June 30th. While you’re out and about, share what #MPLSis and #STPis to you on Twitter and Instagram! 1. Social Media Sunday Funday on a Patio […]