Emily featured on the White on Rice podcast
Our CEO, Emily Pritchard, was a recent guest on the White on Rice podcast. Produced by Yia Vang and David Crabb, White on Rice explores the links between food, culture, and community. Emily shared the story of starting the business, what lessons she has learned along the way as an entrepreneur, why brands should always […]
Celebrating momentum and intentional growth at our Q2 offsite
Last week our full team got together to celebrate our work and key accomplishments from Q1 and look ahead to what’s to come in Q2 and beyond. Fresh off the heels of the above podcast, we enjoyed a special lunch catered by James Beard Finalist Yia Vang’s Union Hmong Kitchen as well as a fireside […]
We’re Hiring!
Look at these smiling social media professionals! We’re a band of creative and energetic problem solvers who help brands and individuals connect to their consumers utilizing the power of social media. And we’re growing. Want to join us? Check out our open roles here.
5 things about Elon Musk buying Twitter
Last week Twitter agreed to sell itself to Elon Musk for $44 billion on April 25. The billionaire is famously a massive fan of the platform, free speech, and overall stirring up buzz that benefits his companies. Assuming the deal goes there, there is change afoot on one of the core social platforms for a […]
What’s your TikTok strategy? I’ll go first.
Last month The Social Lights moderated a PRSA panel discussion called “What’s Your TikTok Strategy? I’ll Go First” with 100+ attendees tuning in from across the country to hear from TSL client Paige Forde at Kwik Trip, Ryan Peña from Be The Match, August Schiess from University of Illinois Urbana-Champaign, Eva Keiser from PRSA, and […]
Are there more doors than wheels in the world?
A recent Twitter poll asked, “Do you think there are more doors or wheels in the world?” And, the result was 223,000 poll responses, a worldwide trending topic, celebrities and journalists weighing in, and most importantly, the Slack channels of The Social Lights sparking a fierce debate. So, for National Pi Day, we thought it […]
Who won the social Super Bowl? The advertising.
If you run a Super Bowl ad and nobody talks about it on social media, did you run a Super Bowl ad? Our own Greg Swan had the opportunity to speak with WCCO-TV (CBS) about the wins and losses of the biggest day in advertising + social media. Watch the segment here.
3 Tips to Generate Deeper Engagement and Beat the Facebook Algorithm
Recent announcements surrounding Facebook’s latest News Feed algorithm have left marketers and publishers asking the same question. Facebook wants us to focus on generating meaningful engagement, but how do we go about doing that? Within the platform itself, brands and marketers should be focusing on emerging content vehicles like Live video, creating opportunities for people […]
Breaking Down Why CPMs Rise During the Holidays
This article was previously published at Social Media Today. You’re running campaigns as usual, good ones. Campaigns that have succeeded in the past. Some might have even returned best-in-class results. All of a sudden, though, the cost of those same strategies and campaign structures increased in October, and your November numbers are even higher. What […]
A 4-Step Checklist for Brands and Hopping on Social Trends
It’s that time of year again. There’s a crispness in the air, the leaves start to change, and all around the country (or at least in MN) people are reaching for their favorite scarf and pair of boots. It’s almost fall! But something’s missing. What is it? What could it be? Oh, of course. It’s […]
