The Social Lights Sentinel

October

It’s October already and social media seems to be changing faster than the leaves lately! Along with a different newsfeed, Facebook has introduced a whole new concept named Facebook Timeline. But before businesses get too spooked by all the new changes, remember we have your back here at The Social Lights. Read more about our thoughts on the monumental Facebook changes (not all bad!) on our blog. October 6th marks the first month anniversary of our talented intern Darren to the team. We don’t know what we ever did without him!  Learn more about this social lad down below. Additionally, we launched some new fall events for our clients. We kicked off our second season of Thursdays at Tiff’s with Tiffany Sports Lounge. For this campaign, we developed an exclusive deal promotion, The Mug Club, for college students on Thursday nights. We also ran a social media campaign for Pritchard Family Auto Stores’ Fall Tent Event. This included a Social Scavenger Hunt on their revamped Facebook Page and a digital invitation sent to customers for the event.
October will be a busy time at The Social Lights. To start things off, the Twin Cities Martha-thon was a success! Our very own Martha McCarthy finished in fantastic form. On deck is the Fowler Business Concept Challenge, just two weeks away! If you haven’t seen the video series we developed for this event on Facebook, you better hurry over and check it out!

Our Social Lad

Meet Darren Eck: Darren is the newest edition to The Social Lights team. Darren recently graduated from St. Thomas with a degree in Communications and Journalism. He is a Peggy Olson-in-training. For those who don’t speak Mad Men, Darren is an aspiring copywriter with the dream of someday being a Don Draper, err creative director, at an advertising agency. Darren draws inspiration for his quirky sense of style and wit from TV shows such as 30 Rock, SNL, and Its Always Sunny in Philadelphia. When Darren isn’t helping us create killer copy or brainstorming big ideas in the office, he can be found out on the town with friends playing bingo or trivia at various Twin Cities bars with friends.  He can also be found living in his parent’s basement, but he swears it’s just temporary.

Our Digette

di – jet (n): an attractive, high-quality, interactive publication made exclusively for the web. The digette is a brainchild born out of our frustration for how businesses typically market themselves. Digettes are digital brochures, catalogs, magazines and other promotional materials that have significant advantage over boring Word docs, plain PDFs and outdated printed materials. Digettes are a pleasure to read, a cinch to send and share, and much more entertaining and interactive than traditional one-dimensional marketing materials.
Businesses can use our digettes to better communicate their brands and market their service offerings. After viewing our digette, let’s talk about the opportunity to develop your own with The Social Lights!