#SB48: Social Media Winners and Losers

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Super Bowl Sunday has come and gone and thousands of brands wanted a piece of the action. Here’s a few we’ve selected as winners and losers in what some were calling the #BrandBowl:
Winner
DiGiorno has been on top of their RTM recently, starting with their live tweets of The Sound of Music on NBC. Their irreverent tweets were timely and cemented the brand further into the Real Time Marketing Hall of Fame.

 

 
Loser
JC Penney was supposedly “Tweeting with Mittens,” but everyone just thought their CM was drunk. The fact that it wasn’t even mitten weather (not by Minneapolis standards anyway) only added to the fail.



Winner(s)
Brands that responded to JC Penney’s tweets, including Coors Light and Kia to name a few. There’s no question that their responses were true Real Time Marketing.

 

 
Loser
Papa John’s tweeted a clearly canned halftime tweet that didn’t really make sense considering the scoreboard at the time (22-0).

 
Winner
Tide prepared Vine responses to other brands’ commercials, and while not exactly Real Time Marketing, it was a great way for them to take advantage of the buzz surrounding the ads. Their responses included Budweiser, Chevrolet, Jaguar, Oikos, and more. See their response to one of Go Daddy’s ads featuring a horde of tanning buffs below.

 
Loser
Clorox, becauseew.

 

What do you think? Did we miss any Brand Bowl winners or losers?
Tweet us at @TheSocialLights.

 

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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.

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