Impressions Are Now Views: What Does Meta’s Update Mean For You?
Meta has officially begun phasing out Impressions as a metric on Facebook and shifting to Views across their Page Insights API. This change was first announced in late 2023 and is now being rolled out more broadly, impacting any brand that uses third-party reporting tools like Sprinklr or Sprout Social. These platforms will now pull […]
3 Reasons Creatives Will Be The Next Tech Giants with Caroline Holden
At the AI Lighthaus Summit, Caroline Holden said something simple but powerful: the next wave of breakout builders will be creatives. Not because they’ve mastered every AI model, but because they know how to blend product and storytelling in a way that actually connects with people. Caroline Swift Holden is a creative technologist and founder […]
Start Small, Learn Fast: Austin Ambrozi’s Playbook For Winning With AI
At our inaugural AI Lighthaus Summit, we welcomed Austin Ambrozi as one of our keynote speakers. Austin, Co-Founder & COO of AI startup Doxci, a member the Forbes Business Council and thought-leader at the World Economic Forum, shared his vision about how anyone can win with AI. We’ve converted his presentation into this blog so […]
3 New Features Coming To Pinterest
Pinterest is moving from mood boards to measurable intent. At Pinterest Presents 2025, the platform announced features that make planning smarter and shopping simpler. If Pinterest is in your FY25 or FY26 mix, start here. 1. Top Of Search Ads A new placement lets brands buy into the top 10 search results and the Related […]
What’s The Latest On Threads Vs. X?
Threads just crossed 400 million monthly users. That milestone puts Meta’s text-first platform firmly in the spotlight, and back into the comparison game with X (formerly Twitter), with its 1.5 billion monthly users. The two platforms started from the same premise: short-form, text-driven updates that fuel cultural conversations. But two years into Threads’ existence, the […]
4 Social Shifts To Reach Gen Z On Pinterest
Pinterest has officially crossed a generational milestone: Gen Z now makes up more than half of its global user base, helping the platform reach an all-time high of 578 million monthly active users in Q2 2025. For marketers, it’s a sign that Pinterest is evolving into one of the most powerful playgrounds for young trendsetters, […]
Pinterest for Business: The Do’s & Don’ts
To have a strong presence on any social media platform requires providing high quality, interesting content and responding to the wants and needs of the audience. Your strategy will center around these two questions: Who is your audience? What do they care about? When you have a good idea of your audience and their wants […]
The Power of Pinterest
I am a Pinterest addict both personally and professionally. I do believe it will be THE social media tool of 2012 as it is fun, visually appealing and, of course, addicting. I think Pinterest can and should be used for marketing purposes, but it is a trickier social media platform to master from a marketing […]
