Impressions Are Now Views: What Does Meta’s Update Mean For You?
Late last year, Meta announced they would shift Facebook metrics from Impressions to Views. Now, more brands are seeing the impact of this change as Facebook is removing Impressions from the Page Insights API to align functionality with the Facebook app and Meta Business Suite. This means that any brand leveraging external tools like Sprinklr […]
3 Reasons Creatives Will Be The Next Tech Giants with Caroline Holden
At the AI Lighthaus Summit, Caroline Holden said something simple but powerful: the next wave of breakout builders will be creatives. Not because they’ve mastered every AI model, but because they know how to blend product and storytelling in a way that actually connects with people. Caroline Swift Holden is a creative technologist and founder […]
Start Small, Learn Fast: Austin Ambrozi’s Playbook For Winning With AI
At our inaugural AI Lighthaus Summit, we welcomed Austin Ambrozi as one of our keynote speakers. Austin, Co-Founder & COO of AI startup Doxci, a member the Forbes Business Council and thought-leader at the World Economic Forum, shared his vision about how anyone can win with AI. We’ve converted his presentation into this blog so […]
3 New Features Coming To Pinterest
Pinterest is moving from mood boards to measurable intent. At Pinterest Presents 2025, the platform announced features that make planning smarter and shopping simpler. If Pinterest is in your FY25 or FY26 mix, start here. 1. Top Of Search Ads A new placement lets brands buy into the top 10 search results and the Related […]
What’s The Latest On Threads Vs. X?
Threads just crossed 400 million monthly users. That milestone puts Meta’s text-first platform firmly in the spotlight, and back into the comparison game with X (formerly Twitter), with its 1.5 billion monthly users. The two platforms started from the same premise: short-form, text-driven updates that fuel cultural conversations. But two years into Threads’ existence, the […]
4 Social Shifts To Reach Gen Z On Pinterest
Pinterest has officially crossed a generational milestone: Gen Z now makes up more than half of its global user base, helping the platform reach an all-time high of 578 million monthly active users in Q2 2025. For marketers, it’s a sign that Pinterest is evolving into one of the most powerful playgrounds for young trendsetters, […]
The Social Lights 2018 Social Media Predictions
A lot happened in the past 12 months. Social media is responsible for far more than many would have ever imagined possible. From social commerce to augmented reality to political influence, social platforms were under the microscope in 2017. As the calendar year winds down, headlines like “Social trends to watch in 2018” fill up […]
5 Social Media Hacks to Give the Gift They Never Knew They Needed
Is there anything more depressing during the holiday season than finally resolving to type “Christmas gifts for mom” or “what should I get my brother for Christmas?” Other than making a mistake while coloring in your Starbucks cup, not much comes to mind. Every year, we find ourselves grasping at straws, searching for some semblance […]
Status Update: Q3 Social Media Trends
Hello, and welcome to the third of four installments of Status Update in 2017, our quarterly trend report. We know how hard it is to keep up with all the updates and changes in social media. That’s why every 3 months, we put together this handy report, detailing all the key themes, updates, and announcements […]
Status Update: Q2 Social Media Trends
Social media is in a perpetual state of rapid evolution. Updates and new features are constantly reshaping how users engage across platforms, and the day-to-day headlines are a barrage of buzzwords and tag lines. How is one supposed to keep up? Short answer: Our quarterly publication, Status Update. Long answer: Let us help. Every 3 months, we bring you the […]
