Escapism.
We no longer take breaks by detaching ourselves from our screens – be they laptops, desktops, tablets or mobile devices. Instead, we take breaks through on-screen distraction. Doing something fun for a few minutes…or hours…such as perusing Pinterest, tumbling through Tumblr posts or Drawing Something. We escape the email box, the proposal we’re working on, […]
Pinterest for Business: The Do’s & Don’ts
To have a strong presence on any social media platform requires providing high quality, interesting content and responding to the wants and needs of the audience. Your strategy will center around these two questions: Who is your audience? What do they care about? When you have a good idea of your audience and their wants […]
Please Don’t Suck the Fun out of Pinterest!
Copyright Issues. Legal Debacles. Ownership Debates. Please, I’m just trying to pin. This recent article: How to Protect Yourself on Pinterest [via Mashable] really peaked my interest. And made me a little bit angry. Will we start seeing “You are allowed to pin this content” and “Do not pin this content” disclaimers on websites? I […]
March Madness: What a Boar
Would you believe it if we told you that The Social Lights think March Madness is going to be extra boaring this year? We’d like to introduce you to our friend, Fred. Fred Hoiboar. Photo Credit: Hickey Photography Fred is a 1000+ lb Hampshire boar that resides on a farm outside of Des Moines, Iowa. […]
The Power of Pinterest
I am a Pinterest addict both personally and professionally. I do believe it will be THE social media tool of 2012 as it is fun, visually appealing and, of course, addicting. I think Pinterest can and should be used for marketing purposes, but it is a trickier social media platform to master from a marketing […]
