The Social Lights 2018 Social Media Predictions
A lot happened in the past 12 months. Social media is responsible for far more than many would have ever imagined possible. From social commerce to augmented reality to political influence, social platforms were under the microscope in 2017. As the calendar year winds down, headlines like “Social trends to watch in 2018” fill up […]
5 Social Media Hacks to Give the Gift They Never Knew They Needed
Is there anything more depressing during the holiday season than finally resolving to type “Christmas gifts for mom” or “what should I get my brother for Christmas?” Other than making a mistake while coloring in your Starbucks cup, not much comes to mind. Every year, we find ourselves grasping at straws, searching for some semblance […]
Status Update: Q3 Social Media Trends
Hello, and welcome to the third of four installments of Status Update in 2017, our quarterly trend report. We know how hard it is to keep up with all the updates and changes in social media. That’s why every 3 months, we put together this handy report, detailing all the key themes, updates, and announcements […]
Status Update: Q2 Social Media Trends
Social media is in a perpetual state of rapid evolution. Updates and new features are constantly reshaping how users engage across platforms, and the day-to-day headlines are a barrage of buzzwords and tag lines. How is one supposed to keep up? Short answer: Our quarterly publication, Status Update. Long answer: Let us help. Every 3 months, we bring you the […]
Reimagining Human Connectivity at Social Media Week
Four days, 27 sessions, and 114 Instagram stories later, social strategist Gina Vo landed back in Minneapolis. We sent Gina to Los Angeles, which played host to one of the nation’s four Social Media Week events this year. The event sported a tagline of “Reimagining Human Connectivity,” a compelling topic after Mark Zuckerberg’s Facebook manifesto […]
Object Recognition Setting the Stage For Mixed-Reality Advertising
If you’ve kept up with social media news and updates over the first half of 2017, you’ve read the words “object recognition” about as often as you’ve read “Facebook copies Snapchat.” Pinterest’s Lens was among the first public-facing applications introduced around object recognition, one of their many moves aimed at integrating into the real world. […]
Pinterest, the 5 W’s, and Real-World Relevance
By nature, Pinterest drives users into the real world. Whether through baking recipes, DIY projects, or fashion trends, pinners are constantly discovering new ideas on the platform, executing the ideas, and bringing their results back to the platform. This process is so streamlined and automatic that 93 percent of Pinners use the platform to drive […]
Status Update: Recapping Social Media in Q1
Social media platforms came out firing in Q1 with major announcements that are sure to make waves across social media over the coming months. From Facebook launching copycat features in its ongoing quest to be everything for its users, to the marketing world converging on social media, marketers will (or at least should) start reevaluating […]
Beyond The Platform: Shortcuts to Social Media Success
Best practices are ever-changing. Tweet with an image to increase engagement. Instagram now lets you post 16:9 photos, so fill the screen. Don’t ask for likes on Facebook. Vertical video performs better than horizontal on mobile. The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. […]
Social Media Strategist Catherine Engel Dishes On Analytics
Digital and social media strategist Catherine Engel knows her way around analytics and reporting, so lucky for The Social Lights CMTP class, she offered plenty of wisdom on the topic. Engel’s presentation aimed to give students an understanding of the role of analytics for digital and social media, as well as types of metrics and […]
