Are You Ready for RTM in 2015?
Some of the best Real Time Marketing (RTM) is brushed off as brands getting lucky or just being in the right place at the right time. In a few instances this is true. But smart brands know that there are plenty of opportunities to prepare for RTM – and according to Trendology author Chris Kerns, […]
#SB48: Social Media Winners and Losers
Super Bowl Sunday has come and gone and thousands of brands wanted a piece of the action. Here’s a few we’ve selected as winners and losers in what some were calling the #BrandBowl: Winner DiGiorno has been on top of their RTM recently, starting with their live tweets of The Sound of Music on NBC. […]