Decoded: Niche Creators To Partner With This Holiday Season

You don’t need a celebrity partner to break through the noise this holiday season. Compared to posts from public figures, niche creators drive higher engagement rates and the cost of content can be a fraction of the investment needed to partner with A-list talent. But how do you find the niche needle in the holiday […]

Decoded: Social-First Bets For Holiday Planning

Image Text: DECODED: Social-First Bets for Holiday Planning. On a pink background with exclaimation points. Overlaid images include: Sound Bath bowls, a city street, a holiday table scape, strawberry pies in process of being assembled, and a young woman in a hat and sunglasses looking to her left.

Tell me you’re in Marketing, without telling me you’re in Marketing…#ChristmasInJuly. We know holiday planning is in full swing and now is the time to make your holiday social media wishlist…and check it twice. Whether you’re looking to engage your audience in an ownable way or create content to inspire your followers, planning your holiday […]

Decoded: Juneteenth and Fourth of July

Fireworks bursting in the night sky.

As summer heats up, we’re already thinking about important evergreen content moments requiring advanced social content planning. In case you’re asked, “What are we posting for July 4th?” or, “Are we saying anything about Juneteenth on social?” Here’s the download. First and foremost, time and your company’s commitment are critical considerations. If you don’t already […]