TikTok’s U.S. Shake-Up: What Marketers Should Do Now
The Latest U.S. TikTok users will have to download and use a new U.S. app. If the migration goes smoothly, your current TikTok approach can hold steady. If not, be ready to pivot as if the app were banned. A Wall St. Journal report this week points to a framework that shifts control of TikTok’s […]
What’s The Latest On Threads Vs. X?
Threads just crossed 400 million monthly users. That milestone puts Meta’s text-first platform firmly in the spotlight, and back into the comparison game with X (formerly Twitter), with its 1.5 billion monthly users. The two platforms started from the same premise: short-form, text-driven updates that fuel cultural conversations. But two years into Threads’ existence, the […]
4 Social Shifts To Reach Gen Z On Pinterest
Pinterest has officially crossed a generational milestone: Gen Z now makes up more than half of its global user base, helping the platform reach an all-time high of 578 million monthly active users in Q2 2025. For marketers, it’s a sign that Pinterest is evolving into one of the most powerful playgrounds for young trendsetters, […]
Instagram Just Launched 3 New Features. Here’s What Brands Need to Know.
Instagram just introduced three new ways to show up on the feed, the map, and beyond. We’re already seeing huge impact on content. Let’s take a look at what they are and how they might shape your next campaign. Reposts Are Here Until now, resharing content on Instagram meant sharing to Stories or relying on […]
Q&A With Our 2018 Summer Interns
Each summer, we welcome an intern (or two!) into the fold. Under our Training Manager’s tutelage, they explore the world of social media. Who better to answer questions about the internship program than the interns themselves?
5 Strategic Thinking Insights from the Minnesota Marketing Summit
Last week, we set aside our nine to five so we could soak in all that the Minnesota Marketing Summit had to offer. Not only were we proud to serve as the exclusive sock sponsor of the event but we also enjoyed supporting our Co-Founder and Visionary, Emily Pritchard, as she moderated the Social Media […]
3 Overlooked Ways to Improve Your Social Listening
There’s a lot of noise on social media. We know you hear it, but are you listening? By tuning in and listening to your audience, you can start to get a better sense of what they relate to and, in turn, how to relate to them. It sounds daunting, but being able to hone in […]
4 Ways Brands Can Stay Relevant on Social Media
By Fatin Omerabi Things are ever-changing in the social media landscape. It seems as though the only constant is change. The struggle for brands to capitalize on the vast audiences spread across numerous platforms directly stems from the pace of change. Social media evolves as quickly as it expands. Blink and you’ll miss the newest […]
What the Instagram API Changes Mean for Every Social Media Marketer
By Gina Vo Let’s start by reminiscing about Spring 2016. Crying Jordan got photoshopped onto just about anyone suffering a great roast, Beyoncé served us Lemonade, and many were enjoying Drake’s Views. An API apocalypse was also approaching. Hitting the social world like a ton of bricks, Instagram announced that they planned to implement an algorithm […]
The Complete Guide to Spring Cleaning Your Brand’s Social Media Presence
By Jessi Russell Let’s dust off your profiles, assess your goals, and refresh your content strategy. Yep. Even your social media accounts need a dose of spring cleaning. So, what the heck is spring cleaning for social media (and why should you care)? Like with your personal life, spring cleaning on social media is about […]
