4 Ways Brands Can Stay Relevant on Social Media
By Fatin Omerabi Things are ever-changing in the social media landscape. It seems as though the only constant is change. The struggle for brands to capitalize on the vast audiences spread across numerous platforms directly stems from the pace of change. Social media evolves as quickly as it expands. Blink and you’ll miss the newest […]
What the Instagram API Changes Mean for Every Social Media Marketer
By Gina Vo Let’s start by reminiscing about Spring 2016. Crying Jordan got photoshopped onto just about anyone suffering a great roast, Beyoncé served us Lemonade, and many were enjoying Drake’s Views. An API apocalypse was also approaching. Hitting the social world like a ton of bricks, Instagram announced that they planned to implement an algorithm […]
The Complete Guide to Spring Cleaning Your Brand’s Social Media Presence
By Jessi Russell Let’s dust off your profiles, assess your goals, and refresh your content strategy. Yep. Even your social media accounts need a dose of spring cleaning. So, what the heck is spring cleaning for social media (and why should you care)? Like with your personal life, spring cleaning on social media is about […]
5 Ways Travel Brands Are Taking Off On Social
Admit it: no matter the time of year, your social media feed flows with friends posting about their recent vacations, dragging out travel photos with the caption “take me back.” The travel bug never ceases to bite, and several travel brands learned how to keep fans coming back, or rather leaving again, for more. But […]
Engaging with Gen Z on Social Doesn’t Have to Be Scary
How do you connect with those darned Gen Z’ers? Working with teen-facing brands, we hear that question a lot. While we don’t have a magic spell, it’s a lot simpler than you’ve been led to believe. As Millennials, we understand what it’s like to feel misunderstood as a generation. We don’t all expect participation trophies […]
7 Ways to Show Your Followers a Little Love
All You Need is Love Can you feel it? There! That warm feeling coming from your computer. No, that’s not just the heat from your MacBook trying to handle the 34 tabs you have open in Chrome. It’s the love of your superfans on social media. The ones who like and comment on every post. […]
TSL’s Top-11 Made-for-Social Experiences in Minneapolis during Super Bowl Week
In today’s world, there are few better ways to show off how great of a time you’re having than through social media posts. People are constantly showing off what they’re doing, what they’re eating, where they’re going, and who they’re hanging with. In response, brands are looking to generate these “check me out” moments for […]
The Social Lights’ Guide to Social Care
If you were to pick one role in an organization’s marketing department, one that needs to be agile, immersive, creative, and approachable, who would it be? Look to your Social Media Manager. Not only do these tech-savvy individuals need to keep up with ever-changing platform algorithms and features, but their responsibilities also change as the […]
Breaking Down Why CPMs Rise During the Holidays
This article was previously published at Social Media Today. You’re running campaigns as usual, good ones. Campaigns that have succeeded in the past. Some might have even returned best-in-class results. All of a sudden, though, the cost of those same strategies and campaign structures increased in October, and your November numbers are even higher. What […]
The Social Lights 2018 Social Media Predictions
A lot happened in the past 12 months. Social media is responsible for far more than many would have ever imagined possible. From social commerce to augmented reality to political influence, social platforms were under the microscope in 2017. As the calendar year winds down, headlines like “Social trends to watch in 2018” fill up […]