Trial Reels: The Instagram Feature That’s Changing How We Test, Learn, And Win
In the ever-evolving world of social, there’s a new feature that’s quickly earning its place in our playbooks. It’s called Trial Reels, and if you haven’t used it yet, you’ve probably scrolled past one without even realizing. Here’s why we’re paying attention. What Are Trial Reels, Exactly? Launched quietly by Instagram in December 2024, Trial […]
Behind The Content: How Fruit Roll-Ups Created A Look Inspired By The Met Gala
Met Gala 2025’s theme? “Superfine: Tailoring Black Style.” A celebration of craft, culture, and style as a powerful storytelling force. As an unapologetically playful brand, Fruit Roll-Ups created a way to lean in, not sit out. Known for flipping social trends into brand love (see the TikTok ice cream hack or a play on Is […]
How to Use Trending Social Audio Without the Legal Mess
Music and social media are locked in a constant loop – what’s trending on one often fuels the other. It’s our very own digital “chicken or the egg” situation. And while audio is undoubtedly one of the biggest social elements on the scene, it can also drive brands into legal hot water – just ask […]
Is Social Dead? Zuck Thinks So. We Disagree.
We just think it’s changed. And honestly, that’s what keeps things interesting. Wait, What’s Happening? In case you missed it, Mark Zuckerberg all but declared social media dead in recent FTC testimony. As part of an ongoing trial in which the FTC argues Meta holds a monopoly over social networks, Zuckerberg’s strategy has been to […]
How Top B Corp Brands Activated On Earth Day
When it comes to walking the talk on sustainability, B Corps don’t just show up—they show out. Certified B Corporations are companies that meet the highest standards of social and environmental impact, accountability, and transparency. Translation? Earth Day 2025 gave them the perfect stage (literally for Seventh Generation) to demonstrate their values on social media. […]
Threads Ads Are Almost Here. Here’s What Matters Now.
Meta’s text-first platform, Threads, launched in July 2023 and has remained ad-free ever since. Nearly two years later, that’s beginning to shift. For brands keeping a close eye on where paid social is headed next, the early movement on Threads is worth watching—even if it’s not actionable just yet. Threads Ads Are Here-ish In January […]
Win 2025 Prime Day With Social-First Planning
Why Prime Day Still Packs A Punch Amazon Prime Day (happening July 15–16 this year) isn’t just about flash deals—it’s a full-blown digital commerce holiday. With brands like Samsung, Apple, Procter & Gamble, and Unilever collectively pouring hundreds of millions into paid media, the opportunity for breakthrough is massive—but so is the noise. And when […]
TikTok Ban Countdown: 3 Things We Love & 3 Things We Want to Change
As a social-first agency, we’ve seen firsthand how much TikTok has shaped the way we connect, create, and consume. With the platform’s next ban deadline looming on April 5, all signs point to a potential sale rather than another full-on ban, but nothing’s certain yet. When TikTok temporarily went dark earlier this year, it left […]
Decoded: Social-First Bets For A White Lotus Summer
When The White Lotus drops a new season, it doesn’t just entertain – it inspires. Season 3 landed in Thailand and, once again, has sparked a full-on cultural ripple effect that fills feeds each Monday. From resortcore fashion to digital detox retreats, this summer’s hottest trends are channeling the show’s luxe, yet unhinged energy. So […]
Spring Forward With New Social Media Platform Features
Fresh features are blooming this season! We’re seeing 4 new social media features that could spring business forward. Don’t worry, we broke them down into what they are, what your business can do with them, and why it’s useful. This is a great opportunity to test and experiment on social media and see what hits […]
