5 Key Takeaways from #SMBMSP72 – Social Media Case Studies
This month’s Social Media Breakfast kicked off as it usually does – with coffee, bagels, and bacon! We all got our tweeting fingers ready and dug in to case studies from Jaclyn Grossfield, Lee Odden, and Casey Hall. Here are 5 things we learned from them: 1. Get to know your audience (like, really know […]
Recap from Social Media Rockstars Conference 2014
On Wednesday, September 17, a group of social media experts and enthusiasts gathered in western Minnesota for the Social Media Rockstars Event. The Social Lights were there to be a part of the action, and it was a day packed full of dynamic presenters, social learning, and fun! Jason Falls kicked off the day with […]
Coffee Chat: The Truth About Social Media Careers
When people say they “do social,” what exactly do they mean? This question has been on many minds lately, so we decided to shed some light on the emerging career path of the Social Media Manager and dig into what these people do on a daily basis. We titled the series, Coffee Chat: The Truth About […]
Social Media for Business [INFOGRAPHIC]
Ever wondered what social media can do for your business? What’s the point of spending time on social, anyway? Click to view Full Size. Like this infographic? Feel free to share it!
Loopy Mango: Social Media Strategy Q+A
The Power of Pinterest (and Instagram, Facebook, Twitter) for eCommerce Brands. The Loopy Mango brand is comprised of a lifestyle boutique in New York City and an eCommerce shop that features one-of-a-kind yarn and knitting/crochet tools. You may recognize Loopy Mango’s oversized knit blankets, giant needles and Big Loop yarn trending across Pinterest. “Big Loop is the thickest yarn […]
Tips + Tricks for Managing Your Social Media Presence
Staying on top of your social media marketing efforts can be a job in itself. Thankfully, there are several software tools that you help you manage your social media presence efficiently and effectively. A few of our favorites: Bit.ly – For making obese links manageable and keeping track of link click stats Buffer – For sharing your […]
‘Tis the Season to be Social! Target’s #MyKindofHoliday Campaign…
This holiday shopping season Target is promising “inspiring social media integrations.” The campaign, “My Kind of Holiday” is integrated across several digital and traditional channels in what Jeff Jones, chief marketing officer and executive vice president of Target calls, “the most digitally-enabled effort in our history.” Checking into the early chatter around #MyKindofHoliday, we see… […]
Intern Swap
The Social Lights teamed up with SixSpeed for an Intern Swap! What’s an Intern Swap, you ask? – Two agencies swap interns for one week. The interns learn new skills and then share their experiences during a Show-and-Tell session (aka Happy Hour). Andrea Stowe of SixSpeed and Jane Lee of The Social Lights switched spots last week…. […]
Social Media: Agency, or In-House?
For many of you, It’s Time to Bring Social In-House. Bold statement, we know, but we stand behind it. Hundreds of agencies will disagree, citing that they are doing a fine job managing social media responsibilities outsourced to them by major corporations. But are they really providing that much value? Do they really know your brand? […]
The Social Lights Welcomes Libby Benda & Jane Lee
The Social Lights is pleased to welcome two new team members this September: Elizabeth (Libby) Benda and Jane Lee. Libby joins The Social Lights as Community Manager and Jane Lee as Graphic Design intern. Both young women participated in The Social Lights Community Manager Training Program this summer. A recap of the program can be found […]
