Introducing US Anywhere, a year-long, cross-country documentary project
‘What does a year in the United States look like?’ This question sparked newlyweds Anna and Carl to embark on a year-long, cross-country documentary project. They are taking the 52 weeks of 2016 to make a short film about all 50 states (plus Washington, D.C.). The Social Lights is partnering with US Anywhere to help with […]
Looking Back // Looking Forward – State of Social Media 2016
As 2015 comes to a close, we reflect on the past 12 months and set our sights on what to expect from our favorite social platforms in 2016. 1. Instagram is Changing Instagram turned 5 this year and (finally) freed us of the confines of ‘square-only’ format. While rumors circulate that Instagram, like Facebook, will soon be […]
Top Takeaways from Spredfast Summit 2015
We just got back from a jam-packed #SFsummit in Austin, TX, and we’re pleased to share some of our top takeaways with y’all. The ‘Smart Social’ theme had us at hello, and the excitement grew from there. Here’s a sampling of the many lightbulb moments we had at Spredfast Summit 2015: “Social isn’t special. It’s just […]
The Social Lights Sponsors Twin Cities Startup Week
We’ve got a sweet spot for startups (especially Minnesota-based ventures)! Not that long ago, we were pitching ‘The Social Lights’ in business plan competitions and giving the ol’ elevator pitch to everyone within earshot. So when an opportunity to sponsor Twin Cities Startup Week arose, we jumped at the opportunity. Showcasing the best from the Startup […]
Calling All Social Media Professionals… We’re Hiring!
Do you have a passion for doing meaningful work, a strong desire to never stop learning, and an insatiable curiosity about the future of technology and communications? Well, you’ve come to the right place. Our approach to social media strategy combines all of this, and more. We understand that managing a branded social presence takes more than a college […]
Are You Ready for RTM in 2015?
Some of the best Real Time Marketing (RTM) is brushed off as brands getting lucky or just being in the right place at the right time. In a few instances this is true. But smart brands know that there are plenty of opportunities to prepare for RTM – and according to Trendology author Chris Kerns, […]
To hashtag or not to hashtag?
Each social media platform has its own set of best practices when it comes to hashtags, and we think it’s time someone put together a little cheat sheet to keep track. When used in the correct way, hashtags help amplify your content and create valuable engagement. This quick graphic will help you determine whether or […]
5 Key Takeaways from #SMBMSP72 – Social Media Case Studies
This month’s Social Media Breakfast kicked off as it usually does – with coffee, bagels, and bacon! We all got our tweeting fingers ready and dug in to case studies from Jaclyn Grossfield, Lee Odden, and Casey Hall. Here are 5 things we learned from them: 1. Get to know your audience (like, really know […]
Recap from Social Media Rockstars Conference 2014
On Wednesday, September 17, a group of social media experts and enthusiasts gathered in western Minnesota for the Social Media Rockstars Event. The Social Lights were there to be a part of the action, and it was a day packed full of dynamic presenters, social learning, and fun! Jason Falls kicked off the day with […]
Coffee Chat: The Truth About Social Media Careers
When people say they “do social,” what exactly do they mean? This question has been on many minds lately, so we decided to shed some light on the emerging career path of the Social Media Manager and dig into what these people do on a daily basis. We titled the series, Coffee Chat: The Truth About […]
