How Instagram’s API Announcement is a Win for Marketers
Instagram expanded its API to approved third parties, allowing for more data and insight to be pulled from the platform than ever before. There was an audible cheer from social strategist Gina Vo when the news broke. She’s pumped. We’re pumped. Marketers everywhere should be pumped. The announcement offers brands and advertisers the opportunity to […]
5 Tips to Engage the Connected Fan from Hashtag Sports
Los Angeles one week, New York City the next. Our event schedule is packed this year, and this week, we were in Times Square for Hashtag Sports. The event featured 3 days of thought leadership and innovation geared towards helping brands activate and engage around the connected fan. From professional athletes to league personnel to […]
Reimagining Human Connectivity at Social Media Week
Four days, 27 sessions, and 114 Instagram stories later, social strategist Gina Vo landed back in Minneapolis. We sent Gina to Los Angeles, which played host to one of the nation’s four Social Media Week events this year. The event sported a tagline of “Reimagining Human Connectivity,” a compelling topic after Mark Zuckerberg’s Facebook manifesto […]
Object Recognition Setting the Stage For Mixed-Reality Advertising
If you’ve kept up with social media news and updates over the first half of 2017, you’ve read the words “object recognition” about as often as you’ve read “Facebook copies Snapchat.” Pinterest’s Lens was among the first public-facing applications introduced around object recognition, one of their many moves aimed at integrating into the real world. […]
5 Insights Marketers Need to Know from the Social Shake Up
Two TSL team members hopped a plane last week, traveling to Atlanta for the 2017 Social Shake Up Show. Account Managers Alli Kahle and Kelsey Orthaus made the trip to network, gain insights, identify pain points, and see what the industry’s sharpest minds offered to take on social media’s most pressing issues. From Facebook advertising […]
Pinterest, the 5 W’s, and Real-World Relevance
By nature, Pinterest drives users into the real world. Whether through baking recipes, DIY projects, or fashion trends, pinners are constantly discovering new ideas on the platform, executing the ideas, and bringing their results back to the platform. This process is so streamlined and automatic that 93 percent of Pinners use the platform to drive […]
Bringing Social Media to Life with iMPuLSe Creative
Recently, we were given the opportunity to paint our wall, but not in a “What color would you like your wall?” kind of way. We wanted to do something fresh, something new, and something that would encourage conversation. How does a social media agency do that? To bring this to life, we wanted to work […]
Beyond The Platform: Shortcuts to Social Media Success
Best practices are ever-changing. Tweet with an image to increase engagement. Instagram now lets you post 16:9 photos, so fill the screen. Don’t ask for likes on Facebook. Vertical video performs better than horizontal on mobile. The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. […]
Three Takeaways for Marketers from SXSW Interactive 2017
From March 13-19, creatives, digital leaders, brands, and music lovers alike flocked to the 2017 edition of the South by Southwest Conference and Festival. Over the first half of the event, thought leaders from all corners of the digital and tech space share successes and brands make their move to attract the fans from interactive, […]
Breaking Down Facebook’s Latest Algorithm Update
Facebook recently announced changes in its evaluation and ranking methods concerning branded posts and profiles appearing within users’ News Feeds. It was a very official, albeit humdrum, way of saying that the platform will show its users more content that A, they like on a regular basis, and B, their friends engage with on a […]
