TSL’s Top-11 Made-for-Social Experiences in Minneapolis during Super Bowl Week
In today’s world, there are few better ways to show off how great of a time you’re having than through social media posts. People are constantly showing off what they’re doing, what they’re eating, where they’re going, and who they’re hanging with. In response, brands are looking to generate these “check me out” moments for […]
The Social Lights’ Guide to Social Care
If you were to pick one role in an organization’s marketing department, one that needs to be agile, immersive, creative, and approachable, who would it be? Look to your Social Media Manager. Not only do these tech-savvy individuals need to keep up with ever-changing platform algorithms and features, but their responsibilities also change as the […]
Breaking Down Why CPMs Rise During the Holidays
This article was previously published at Social Media Today. You’re running campaigns as usual, good ones. Campaigns that have succeeded in the past. Some might have even returned best-in-class results. All of a sudden, though, the cost of those same strategies and campaign structures increased in October, and your November numbers are even higher. What […]
The Social Lights 2018 Social Media Predictions
A lot happened in the past 12 months. Social media is responsible for far more than many would have ever imagined possible. From social commerce to augmented reality to political influence, social platforms were under the microscope in 2017. As the calendar year winds down, headlines like “Social trends to watch in 2018” fill up […]
How Twitter’s new 280-character limit creates new opportunities for Marketers.
We’ve all been there, the funniest story or best closing line, but just a few too many characters to fit into 140 characters. While “brevity is the soul of wit,” Twitter’s newest update allows its users 280 characters to express themselves on the platform. Twitter tested this feature in September before granting access to all […]
#SmartSocialSummit 2017: Stay true, find balance, and give your audience a voice.
October is coming to a close, which means it’s that time of year where we hop a plane to Austin, Texas, to join the smartest in social at the annual Spredfast Summit. Our team took in keynotes, panels, breakouts, and one-on-one conversations to glean insights about the social media industry and its ever-evolving role in […]
Status Update: Q3 Social Media Trends
Hello, and welcome to the third of four installments of Status Update in 2017, our quarterly trend report. We know how hard it is to keep up with all the updates and changes in social media. That’s why every 3 months, we put together this handy report, detailing all the key themes, updates, and announcements […]
How Instagram’s API Announcement is a Win for Marketers
Instagram expanded its API to approved third parties, allowing for more data and insight to be pulled from the platform than ever before. There was an audible cheer from social strategist Gina Vo when the news broke. She’s pumped. We’re pumped. Marketers everywhere should be pumped. The announcement offers brands and advertisers the opportunity to […]
5 Tips to Engage the Connected Fan from Hashtag Sports
Los Angeles one week, New York City the next. Our event schedule is packed this year, and this week, we were in Times Square for Hashtag Sports. The event featured 3 days of thought leadership and innovation geared towards helping brands activate and engage around the connected fan. From professional athletes to league personnel to […]
Reimagining Human Connectivity at Social Media Week
Four days, 27 sessions, and 114 Instagram stories later, social strategist Gina Vo landed back in Minneapolis. We sent Gina to Los Angeles, which played host to one of the nation’s four Social Media Week events this year. The event sported a tagline of “Reimagining Human Connectivity,” a compelling topic after Mark Zuckerberg’s Facebook manifesto […]
