Social Made Me Buy It
In 2023, “TikTok Made Me Buy It” is the new “As Seen on TV”. For years, brands have used social platforms to generate influence and FOMO to drive users to their websites with the goal of a purchase but now, social platforms themselves are full-blown e-commerce sites. According to Tech Report, social media sales will […]
3 Overlooked Ways to Improve Your Social Listening
There’s a lot of noise on social media. We know you hear it, but are you listening? By tuning in and listening to your audience, you can start to get a better sense of what they relate to and, in turn, how to relate to them. It sounds daunting, but being able to hone in […]
Social Listening for Live Events: Aim for Agility
By Alli Kahle In early 2018, The Social Lights’ office transformed into the Minnesota Super Bowl Host Committee’s Social Media Command Center (SMCC). A team of 70+ social media-savvy volunteers lined up to monitor the Host Committee’s social channels for the ten days leading up to Super Bowl 52. The goal? Ensure that each Super […]
Are You Ready for RTM in 2015?
Some of the best Real Time Marketing (RTM) is brushed off as brands getting lucky or just being in the right place at the right time. In a few instances this is true. But smart brands know that there are plenty of opportunities to prepare for RTM – and according to Trendology author Chris Kerns, […]
Social Media for Business [INFOGRAPHIC]
Ever wondered what social media can do for your business? What’s the point of spending time on social, anyway? Click to view Full Size. Like this infographic? Feel free to share it!
WOODCHUCK: Social Media Spotlight
WOODCHUCK: Authentic, truly American-made products. We bring jobs back to America, nature back to people, and quality products back to consumers. I had the pleasure of meeting with WOODCHUCK founder Ben VandenWymelenberg back in 2011, when the company was brand new. Since then, the innovative tech accessories brand has evolved into a unique fashion brand. Luckily, […]
A Q+A with Luke Thompson: Minnesota Man, Social Media Stud
You probably recognize Luke Thompson (Mippey5videos) from his hilarious YouTube parody videos which include spoofs of California (Minnesota) Girls, Gangnam Style, Call Me Maybe, and Thrift Shop. I had the pleasure of learning a little bit more about Luke, the Ford Fiesta Movement he was recently involved with, and his unique approach to social media. First: […]
Klout Perks
On Friday, I received a fun surprise in my inbox: I was intrigued, so I signed into Klout (which I haven’t done in AGES) to see what this Perk was all about. Sure enough, there it was, waiting for me to claim it. In two easy steps: 1) Learn More, which took me to this […]
What We’re Into Right Now…
1. Making websites do the Harlem Shake! Try it out: http://hsmaker.com/ Here’s one we did of our Clients page – http://bit.ly/WRPfxI Clearly, our clients ROCK! 2. Creative use of the Vine app Behind-the-scenes glimpse at New York Fashion Week: 2 days to the show. vine.co/v/bv5FXdvEXT3 — OscarPRGirl (@OscarPRGirl) February 10, 2013 Check out calvinklein.tumblr.com tomorrow for live […]
Welcome to the Team Addie & Laura!
We’re excited to welcome our newest team members, Addie (Adelaide) Stiff and Laura Siirila to The Social Lights team! Addie is on board as our official Collegiate Field Specialist and Laura is our Restaurant/Hospitality Community Manager. Addie Stiff “As a student majoring in entrepreneurship, I’m very excited to start working and learning with The Social […]
