In Support of Social Media – Statistics to Prove It

How in the world does one measure the return on social media marketing? …Justify the time, resources and hired help to manage the many social media profiles connected to your company? Well, that data is getting stronger, and it’s all pointing positively towards social media being, “well worth it.” Companies that are dedicated to growing […]

Social Sweepstakes

The Social Lights have crafted a couple of Facebook Sweepstakes for clients this month. Check them out, enter to win, and use the tips provided below for crafting your own Facebook Sweepstakes!  River’s Edge Music Festival Ticket Giveaway Want to win a pair of tickets to see Dave Matthews Band LIVE in St. Paul? How […]

Fred Hoiboar

Miss Piggy. Babe. Piglet. Famous pigs have had a place in our movies, television shows and hearts for decades. One of my personal favorites pigs was Wilbur, from Charlotte’s Web. What happens when this fairytale childhood story turns into an actual living prize-winning porker? That would be Fred Hoiboar, of course! Back in February, you […]

Green Mill Pop-Up Pizza Parties

The Social Lights have been having a ton of fun launching some Integrated Event Marketing campaigns this June! What exactly does Integrated Event Marketing mean? It’s when we blend physical events with digital + social media promotions. For our client Green Mill Restaurant & Bar, we came up with a series of Pop-Up Pizza Parties […]

Beer for Dinner

This week The Social Lights attended one of the first FINNEGANS Beer Dinners of the quarter at Green Mill Restaurant and Bar in Uptown. These dinners marry excellent cuisine and social awareness to create an incredible night of food, fun, and philanthropy! For just $25, you get a meal with four courses, each paired with […]

Instagram Filter Personalities

You know you’ve been instagramming too much when… 1. You know each filter by name 2. You recognize the filter from your feed’s photos 3. You wish a hybrid between Brannan and Hudson existed 4. You spend every second of down time scrolling through your feed 5. You feel like an amazingly accomplished photographer with […]

Escapism.

We no longer take breaks by detaching ourselves from our screens – be they laptops, desktops, tablets or mobile devices. Instead, we take breaks through on-screen distraction. Doing something fun for a few minutes…or hours…such as perusing Pinterest, tumbling through Tumblr posts or Drawing Something. We escape the email box, the proposal we’re working on, […]

Say Hello to our Newest Social Light, Alli!

We are excited to welcome our newest team member, Allison (Alli) Kahle, to The Social Lights team! Alli is on board as our official Restaurant and Hospitality Industry Field Specialist. Allison graduated just days ago from the University of Minnesota with a degree in Applied Economics and Management. “I am thrilled to begin work with […]

Pinterest for Business: The Do’s & Don’ts

To have a strong presence on any social media platform requires providing high quality, interesting content and responding to the wants and needs of the audience. Your strategy will center around these two questions: Who is your audience? What do they care about? When you have a good idea of your audience and their wants […]

Conversations About The Future Of Advertising

with Barry Judge, Chief Marketing Officer of Best Buy MCAD April 2, 2012  “Social is the way brands are going to be built. Social is the future.” Early-April, I had the opportunity to attend the first session of Conversations About the Future of Advertising, a MIMA-sponsored seminar hosted at MCAD. The kickoff speaker was Barry […]