The Social Lights Celebrates 5 Years in Business
The Social Lights, LLC is an independent social media marketing agency headquartered in Minneapolis, MN. Over the past 5 years, they’ve grown from a two-woman shop to a team of 12 and counting. “Since this time last year, revenue growth is up 51.3%. We’ve grown to 12 employees (4x last year) and moved into a […]
Season’s Greetings from The Social Lights!
Wishing you a wonderful holiday season! As 2015 comes to a close, we reflect back to the humble beginnings of The Social Lights and realize there’s so much to celebrate. We created ‘TSL’ out of nothing – no existing template or roadmap, just a hunch that social was an uncharted territory, bound to have some […]
Are You Ready for RTM in 2015?
Some of the best Real Time Marketing (RTM) is brushed off as brands getting lucky or just being in the right place at the right time. In a few instances this is true. But smart brands know that there are plenty of opportunities to prepare for RTM – and according to Trendology author Chris Kerns, […]
5 Key Takeaways from #SMBMSP72 – Social Media Case Studies
This month’s Social Media Breakfast kicked off as it usually does – with coffee, bagels, and bacon! We all got our tweeting fingers ready and dug in to case studies from Jaclyn Grossfield, Lee Odden, and Casey Hall. Here are 5 things we learned from them: 1. Get to know your audience (like, really know […]
#SMBMSP65: 8 Golden Rules for Sure-Fire Success with Facebook Ads
Anyone who manages social media on behalf of a brand knows the frustration of seeing little to no post interaction, despite posting decent content. Facebook’s organic reach has taken a nosedive in recent months, making Facebook advertising a requirement in order to reach your fan base. The MSP Social Media Breakfast on April 14th was […]
Twin Cities Social Media Spotlight
Did you catch our Social Media Spotlights this year? We’ve had the opportunity to interview some talented individuals and inspiring organizations – all using social media to get the word out about their brands. We spoke with Luke Thompson (Mippey5videos on YouTube) about the Ford Fiesta Movement and how he manages to make so many entertaining YouTube […]
WOODCHUCK: Social Media Spotlight
WOODCHUCK: Authentic, truly American-made products. We bring jobs back to America, nature back to people, and quality products back to consumers. I had the pleasure of meeting with WOODCHUCK founder Ben VandenWymelenberg back in 2011, when the company was brand new. Since then, the innovative tech accessories brand has evolved into a unique fashion brand. Luckily, […]
Social Media 2014: Predictions
If you think you’ve read enough 2014 predictions posts, think again. You might actually find these useful: 1. The integration between Instagram, Pinterest, and ECommerce Sites Brands that create platform-specific visual content that makes their fans and followers feel like insiders, will forge a much more personal relationship with their consumers–resulting in high brand loyalty (which […]
‘Tis the Season to be Social! Target’s #MyKindofHoliday Campaign…
This holiday shopping season Target is promising “inspiring social media integrations.” The campaign, “My Kind of Holiday” is integrated across several digital and traditional channels in what Jeff Jones, chief marketing officer and executive vice president of Target calls, “the most digitally-enabled effort in our history.” Checking into the early chatter around #MyKindofHoliday, we see… […]
The Social Lights Board of Advisors
We are proud to introduce our Board of Advisors! We are extremely grateful to have the support and guidance of this talented team of business professionals. With experience spanning strategic planning, global technology, digital strategy, consumer insights, corporate communications, education, and economics, The Social Lights has a solid team in place to help take our […]
