Klout Perks

On Friday, I received a fun surprise in my inbox: I was intrigued, so I signed into Klout (which I haven’t done in AGES) to see what this Perk was all about. Sure enough, there it was, waiting for me to claim it. In two easy steps: 1)   Learn More, which took me to this […]

The Power of Pinterest

I am a Pinterest addict both personally and professionally. I do believe it will be THE social media tool of 2012 as it is fun, visually appealing and, of course, addicting. I think Pinterest can and should be used for marketing purposes, but it is a trickier social media platform to master from a marketing […]

New York Fashion Week Goes Digital

Spring 2012 New York Fashion Week came to an end yesterday, ending with Ralph Lauren and Calvin Klein. Usually only the press, industry professionals, buyers, editors and a few celebrity desirables are given the amazing opportunity of attending the Fashion Shows and Presentations. However, with our current age of technology, it is no surprise that […]

Shift Happens.

SHIFT HAPPENS. And we DARE you to embrace it. The Social Lights dare you to Shift to Social this 2012. We mean shift your advertising or traditional marketing budget to social media strategy, monitoring and creative campaigns. There is something big, something mysterious, something almost magical happening. Social Media is getting harder, better, faster, stronger…just […]