Pinterest for Business: The Do’s & Don’ts

To have a strong presence on any social media platform requires providing high quality, interesting content and responding to the wants and needs of the audience. Your strategy will center around these two questions: Who is your audience? What do they care about? When you have a good idea of your audience and their wants […]

Conversations About The Future Of Advertising

with Barry Judge, Chief Marketing Officer of Best Buy MCAD April 2, 2012  “Social is the way brands are going to be built. Social is the future.” Early-April, I had the opportunity to attend the first session of Conversations About the Future of Advertising, a MIMA-sponsored seminar hosted at MCAD. The kickoff speaker was Barry […]

Ready Set Cinemagram!

Introducing The Hottest New Photo App – Cinemagram! Via Cinemagram Tumblr: The Social Lights own creations: Jealous of our GIFs? Download the Cinemagram app right now and start making your own! P.S. Please share them with us {info AT thesocial-lights.com}

A Few of our Favorite Apps

Tator tots, French fries, mozzarella sticks… Just kidding! We are talking smartphone apps of course. We LOVE Facebook & Twitter & Foursquare plus: Instagram Cinemagram c/o Cinemagram.tumblr 360 Panorama via iTunes Run Keeper via RunKeeper.com Starbucks Gold Card Get your Starbucks fix from your phone – no cash or card required! Words with Friends | […]

Want to Work With Us?

We’re Hiring a Field Specialist! As a field specialist at our agency, you will learn how to leverage social media for business while focusing on the field of your choice. From Fashion to Entertainment to Hospitality, The Social Lights offer Field Specialist positions to train high potential individuals into social media strategies and tools to […]

Please Don’t Suck the Fun out of Pinterest!

Copyright Issues. Legal Debacles. Ownership Debates. Please, I’m just trying to pin. This recent article: How to Protect Yourself on Pinterest [via Mashable] really peaked my interest. And made me a little bit angry. Will we start seeing “You are allowed to pin this content” and “Do not pin this content” disclaimers on websites? I […]

Happy St. Patrick’s Week!

It’s that time of year again… It’s the middle of March, the daylight has been saved (or should we say extended?), the snow has melted and it’s starting to feel like spring! If that’s not enough to put a little spring in your step, there’s a boatload of basketball games starting soon and St. Patrick’s […]

March Madness: What a Boar

Would you believe it if we told you that The Social Lights think March Madness is going to be extra boaring this year? We’d like to introduce you to our friend, Fred. Fred Hoiboar. Photo Credit: Hickey Photography Fred is a 1000+ lb Hampshire boar that resides on a farm outside of Des Moines, Iowa. […]

It’s About Time! Facebook Timeline for Brand Pages

With Facebook Timeline for Brand Pages comes a whole lotta changes! For better or for worse, all brands will transition to the timeline layout on March 30th. Existing brands have until the end of the month to play around with it. The new format is very similar to Timeline for Facebook profiles – a large […]

The Power of Pinterest

I am a Pinterest addict both personally and professionally. I do believe it will be THE social media tool of 2012 as it is fun, visually appealing and, of course, addicting. I think Pinterest can and should be used for marketing purposes, but it is a trickier social media platform to master from a marketing […]