5 Insights Marketers Need to Know from the Social Shake Up

Two TSL team members hopped a plane last week, traveling to Atlanta for the 2017 Social Shake Up Show. Account Managers Alli Kahle and Kelsey Orthaus made the trip to network, gain insights, identify pain points, and see what the industry’s sharpest minds offered to take on social media’s most pressing issues. From Facebook advertising […]

Welcome to the Team Addie & Laura!

We’re excited to welcome our newest team members, Addie (Adelaide) Stiff and Laura Siirila to The Social Lights team! Addie is on board as our official Collegiate Field Specialist and Laura is our Restaurant/Hospitality Community Manager. Addie Stiff “As a student majoring in entrepreneurship, I’m very excited to start working and learning with The Social […]

Top 10 Things We Learned from the Advanced Facebook Advertising Conference

The Social Lights had the pleasure of participating in the Advanced Facebook Advertising Online Conference by Social Fresh. Since it’s an online conference, it’s technically still going on, but we were so excited to share our Top 10 list with you that we couldn’t wait until it was over. 10 Things We Learned: Crop the […]

In Support of Social Media – Statistics to Prove It

How in the world does one measure the return on social media marketing? …Justify the time, resources and hired help to manage the many social media profiles connected to your company? Well, that data is getting stronger, and it’s all pointing positively towards social media being, “well worth it.” Companies that are dedicated to growing […]

Social Sweepstakes

The Social Lights have crafted a couple of Facebook Sweepstakes for clients this month. Check them out, enter to win, and use the tips provided below for crafting your own Facebook Sweepstakes!  River’s Edge Music Festival Ticket Giveaway Want to win a pair of tickets to see Dave Matthews Band LIVE in St. Paul? How […]

Fred Hoiboar

Miss Piggy. Babe. Piglet. Famous pigs have had a place in our movies, television shows and hearts for decades. One of my personal favorites pigs was Wilbur, from Charlotte’s Web. What happens when this fairytale childhood story turns into an actual living prize-winning porker? That would be Fred Hoiboar, of course! Back in February, you […]

Green Mill Pop-Up Pizza Parties

The Social Lights have been having a ton of fun launching some Integrated Event Marketing campaigns this June! What exactly does Integrated Event Marketing mean? It’s when we blend physical events with digital + social media promotions. For our client Green Mill Restaurant & Bar, we came up with a series of Pop-Up Pizza Parties […]

Beer for Dinner

This week The Social Lights attended one of the first FINNEGANS Beer Dinners of the quarter at Green Mill Restaurant and Bar in Uptown. These dinners marry excellent cuisine and social awareness to create an incredible night of food, fun, and philanthropy! For just $25, you get a meal with four courses, each paired with […]

Instagram Filter Personalities

You know you’ve been instagramming too much when… 1. You know each filter by name 2. You recognize the filter from your feed’s photos 3. You wish a hybrid between Brannan and Hudson existed 4. You spend every second of down time scrolling through your feed 5. You feel like an amazingly accomplished photographer with […]

Escapism.

We no longer take breaks by detaching ourselves from our screens – be they laptops, desktops, tablets or mobile devices. Instead, we take breaks through on-screen distraction. Doing something fun for a few minutes…or hours…such as perusing Pinterest, tumbling through Tumblr posts or Drawing Something. We escape the email box, the proposal we’re working on, […]