The Social Lights Welcomes New VP of Operations
We are happy to introduce Ali Olson! She joins our team at The Social Lights as Vice President of Operations with over 12 years of experience. She will be focused on driving operational excellence forward in the constantly-changing landscape of social media. Ali is a lover of process, all things social media, and process. And […]
The Social Lights 2018 Social Media Predictions
A lot happened in the past 12 months. Social media is responsible for far more than many would have ever imagined possible. From social commerce to augmented reality to political influence, social platforms were under the microscope in 2017. As the calendar year winds down, headlines like “Social trends to watch in 2018” fill up […]
Status Update: Q3 Social Media Trends
Hello, and welcome to the third of four installments of Status Update in 2017, our quarterly trend report. We know how hard it is to keep up with all the updates and changes in social media. That’s why every 3 months, we put together this handy report, detailing all the key themes, updates, and announcements […]
How Amazon could force Facebook’s hand in eCommerce
This article was previously published at Social Media Today. Jeff Bezos and Amazon are drawing attention with recent rumors about launching a personal messaging app. The app, reportedly called ‘Anytime’, would link users through one-to-one messaging. Additionally, it’s rumored that the app would include integrations for many Amazon service offerings. The following snippet comes from Marketing Dive: Further, […]
Status Update: Q2 Social Media Trends
Social media is in a perpetual state of rapid evolution. Updates and new features are constantly reshaping how users engage across platforms, and the day-to-day headlines are a barrage of buzzwords and tag lines. How is one supposed to keep up? Short answer: Our quarterly publication, Status Update. Long answer: Let us help. Every 3 months, we bring you the […]
Social Media Trends: Q4 | 2016
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users. The following is a birds-eye view of the evolving […]
Social Media Trends: Q3 2016
Keeping up with all the changes and updates that happen every week is hard work. Social media moves fast, really fast, but that’s what we’re here for. Every 3 months, we pull all of the best and most important updates from across all of your favorite platforms. The following is a birds-eye view of the […]
Social Media Trends Report: Q2 2016
We’ve sorted through the latest and greatest social media trends and platform updates to produce a new Social Media Trends Report. The deck describes the major social media updates from Q2 2016 and what they mean for your business. [slideshare id=64030041&doc=tsl2016q2trendreport-160714152514] What’s Trending on Social Media This Year? Livestreaming From Chewbacca Mom to political protests, livestreaming is […]
2016 Social Media Trends You Should Know About
Lucky for you, we’ve sorted through the digital noise to produce the 2016 Social Media Trend Report which describes the major social media updates from Q1 2016 and what they mean for your business. [slideshare id=61208607&doc=tsl2016socialmediatrendreport-160421200427] What Are the Themes From the Quarterly Trend Report? New Video Features From longer Instagram videos to the rise […]
Welcome to the Team Addie & Laura!
We’re excited to welcome our newest team members, Addie (Adelaide) Stiff and Laura Siirila to The Social Lights team! Addie is on board as our official Collegiate Field Specialist and Laura is our Restaurant/Hospitality Community Manager. Addie Stiff “As a student majoring in entrepreneurship, I’m very excited to start working and learning with The Social […]
