The Social Lights’ Guide to Social Care
If you were to pick one role in an organization’s marketing department, one that needs to be agile, immersive, creative, and approachable, who would it be? Look to your Social Media Manager. Not only do these tech-savvy individuals need to keep up with ever-changing platform algorithms and features, but their responsibilities also change as the […]
Breaking Down Why CPMs Rise During the Holidays
This article was previously published at Social Media Today. You’re running campaigns as usual, good ones. Campaigns that have succeeded in the past. Some might have even returned best-in-class results. All of a sudden, though, the cost of those same strategies and campaign structures increased in October, and your November numbers are even higher. What […]
The Social Lights 2018 Social Media Predictions
A lot happened in the past 12 months. Social media is responsible for far more than many would have ever imagined possible. From social commerce to augmented reality to political influence, social platforms were under the microscope in 2017. As the calendar year winds down, headlines like “Social trends to watch in 2018” fill up […]
How Twitter’s new 280-character limit creates new opportunities for Marketers.
We’ve all been there, the funniest story or best closing line, but just a few too many characters to fit into 140 characters. While “brevity is the soul of wit,” Twitter’s newest update allows its users 280 characters to express themselves on the platform. Twitter tested this feature in September before granting access to all […]
5 Social Media Hacks to Give the Gift They Never Knew They Needed
Is there anything more depressing during the holiday season than finally resolving to type “Christmas gifts for mom” or “what should I get my brother for Christmas?” Other than making a mistake while coloring in your Starbucks cup, not much comes to mind. Every year, we find ourselves grasping at straws, searching for some semblance […]
#SmartSocialSummit 2017: Stay true, find balance, and give your audience a voice.
October is coming to a close, which means it’s that time of year where we hop a plane to Austin, Texas, to join the smartest in social at the annual Spredfast Summit. Our team took in keynotes, panels, breakouts, and one-on-one conversations to glean insights about the social media industry and its ever-evolving role in […]
Status Update: Q3 Social Media Trends
Hello, and welcome to the third of four installments of Status Update in 2017, our quarterly trend report. We know how hard it is to keep up with all the updates and changes in social media. That’s why every 3 months, we put together this handy report, detailing all the key themes, updates, and announcements […]
How Marketers Can Use Facebook Groups to Foster Brand Loyalty
Facebook is doubling down on its commitment to a closer, more connected world. From Zuckerberg’s 5,000-word manifesto in February to his updated vision for the platform, the social giant is set on bringing people together. In mid-July, Facebook announced that brands would be able to create groups within their Page. We’re really, really big fans […]
How Amazon could force Facebook’s hand in eCommerce
This article was previously published at Social Media Today. Jeff Bezos and Amazon are drawing attention with recent rumors about launching a personal messaging app. The app, reportedly called ‘Anytime’, would link users through one-to-one messaging. Additionally, it’s rumored that the app would include integrations for many Amazon service offerings. The following snippet comes from Marketing Dive: Further, […]
How Instagram’s API Announcement is a Win for Marketers
Instagram expanded its API to approved third parties, allowing for more data and insight to be pulled from the platform than ever before. There was an audible cheer from social strategist Gina Vo when the news broke. She’s pumped. We’re pumped. Marketers everywhere should be pumped. The announcement offers brands and advertisers the opportunity to […]
