Conversations About The Future Of Advertising

with Barry Judge, Chief Marketing Officer of Best Buy MCAD April 2, 2012  “Social is the way brands are going to be built. Social is the future.” Early-April, I had the opportunity to attend the first session of Conversations About the Future of Advertising, a MIMA-sponsored seminar hosted at MCAD. The kickoff speaker was Barry […]

Ready Set Cinemagram!

Introducing The Hottest New Photo App – Cinemagram! Via Cinemagram Tumblr: The Social Lights own creations: Jealous of our GIFs? Download the Cinemagram app right now and start making your own! P.S. Please share them with us {info AT thesocial-lights.com}

A Few of our Favorite Apps

Tator tots, French fries, mozzarella sticks… Just kidding! We are talking smartphone apps of course. We LOVE Facebook & Twitter & Foursquare plus: Instagram Cinemagram c/o Cinemagram.tumblr 360 Panorama via iTunes Run Keeper via RunKeeper.com Starbucks Gold Card Get your Starbucks fix from your phone – no cash or card required! Words with Friends | […]

Want to Work With Us?

We’re Hiring a Field Specialist! As a field specialist at our agency, you will learn how to leverage social media for business while focusing on the field of your choice. From Fashion to Entertainment to Hospitality, The Social Lights offer Field Specialist positions to train high potential individuals into social media strategies and tools to […]

Happy St. Patrick’s Week!

It’s that time of year again… It’s the middle of March, the daylight has been saved (or should we say extended?), the snow has melted and it’s starting to feel like spring! If that’s not enough to put a little spring in your step, there’s a boatload of basketball games starting soon and St. Patrick’s […]

The Power of Pinterest

I am a Pinterest addict both personally and professionally. I do believe it will be THE social media tool of 2012 as it is fun, visually appealing and, of course, addicting. I think Pinterest can and should be used for marketing purposes, but it is a trickier social media platform to master from a marketing […]

New York Fashion Week Goes Digital

Spring 2012 New York Fashion Week came to an end yesterday, ending with Ralph Lauren and Calvin Klein. Usually only the press, industry professionals, buyers, editors and a few celebrity desirables are given the amazing opportunity of attending the Fashion Shows and Presentations. However, with our current age of technology, it is no surprise that […]

Social Media + Conferences

Remember the days of “silence your cell phones and pagers?” When only a handful of rude people in the room decided to check their email during the keynote or sneak a peek at sports scores during the panel discussion? Oh how the times have changed! Now, conference attendees not come toting tablets and smartphones, but […]

Shift Happens.

SHIFT HAPPENS. And we DARE you to embrace it. The Social Lights dare you to Shift to Social this 2012. We mean shift your advertising or traditional marketing budget to social media strategy, monitoring and creative campaigns. There is something big, something mysterious, something almost magical happening. Social Media is getting harder, better, faster, stronger…just […]