Happy St. Patrick’s Week!
It’s that time of year again… It’s the middle of March, the daylight has been saved (or should we say extended?), the snow has melted and it’s starting to feel like spring! If that’s not enough to put a little spring in your step, there’s a boatload of basketball games starting soon and St. Patrick’s […]
The Power of Pinterest
I am a Pinterest addict both personally and professionally. I do believe it will be THE social media tool of 2012 as it is fun, visually appealing and, of course, addicting. I think Pinterest can and should be used for marketing purposes, but it is a trickier social media platform to master from a marketing […]
New York Fashion Week Goes Digital
Spring 2012 New York Fashion Week came to an end yesterday, ending with Ralph Lauren and Calvin Klein. Usually only the press, industry professionals, buyers, editors and a few celebrity desirables are given the amazing opportunity of attending the Fashion Shows and Presentations. However, with our current age of technology, it is no surprise that […]
Social Media + Conferences
Remember the days of “silence your cell phones and pagers?” When only a handful of rude people in the room decided to check their email during the keynote or sneak a peek at sports scores during the panel discussion? Oh how the times have changed! Now, conference attendees not come toting tablets and smartphones, but […]
Everything you need to know about Facebook’s IPO. [An infographic]
“Facebook’s long-awaited IPO is likely to come in late May according to report.” Here is everything you need to know: Created by: Accounting Degree Online
Shift Happens.
SHIFT HAPPENS. And we DARE you to embrace it. The Social Lights dare you to Shift to Social this 2012. We mean shift your advertising or traditional marketing budget to social media strategy, monitoring and creative campaigns. There is something big, something mysterious, something almost magical happening. Social Media is getting harder, better, faster, stronger…just […]
Can I Get Your Number?
No I’m not talking about that barely seen Anna Faris romantic comedy. And I’m not trying to ask you out on a date. I’m talking about Klout. Klout analyzes all your social media platforms and gives you a score out of 100 based on the influence you have over your Facebook friends and Twitter followers. […]
Fork in the Road: The Tale of a Social Food Truck
Facebook and Twitter Told Me….there’s Food Down the Street! If you live in the Twin Cities and haven’t experienced the new craze of dining at a food truck, well then you are truly missing out. Over the last year or so, there have been numerous food trucks popping up all over Minneapolis and St. Paul. […]
October News.
The Social Lights Sentinel October It’s October already and social media seems to be changing faster than the leaves lately! Along with a different newsfeed, Facebook has introduced a whole new concept named Facebook Timeline. But before businesses get too spooked by all the new changes, remember we have your back here at The Social Lights. Read […]
Social Media & the Future of Shopping
Shoppers are Getting Social! The shift from traditional to digital advertising and communications is occurring rapidly, especially for retailers. Those that are slow to shift to social media and digital promotions will be left dazed in the dust. The companies that figure out how to harness the power of social media to their full advantage […]
